Why doesn't anyone love the Nikon Z50 when EVERYONE loves the Nikon Z fc?

Nikon Z50
(Image credit: Nikon)

The Nikon Z50 arrived with all the warmth of a guests plus-one at a party. Everyone was friendly, and happy enough to make a new friend, but nobody was fawning over it.

Contrast the arrival of the Nikon Z50 with the arrival of the Nikon Z fc, a year and a half later. It was greeted with the kind of jubilation that would occur if Jesus had risen from the dead and come to the same party in a Hawaiian shirt with a six-pack. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.