Fujifilm celebrates five years of bringing medium format cameras to the masses

Fujifilm GFX 100S
(Image credit: Fujifilm)

It’s been five years since Fujifilm first launched the GFX 50S. It was a bold move at the time but one that has set Fujifilm apart from other camera brands. Now known as a brand that specializes in sensor sizes on the opposite end of the spectrum, Fujifilm has achieved something not many brands have - it’s made medium format photography accessible. 

When the Fujifilm GFX 50S was released, digital medium format photography still felt like it was reserved for either wealthy photographers or those working for some of the world’s biggest brands. The larger sensor makes medium format cameras perfect for shooting images that need to be blown up to billboard size, but sadly they came with a pretty hefty price tag. 

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Fujifilm GFX family history
NameDate of releaseMegapixels
Fujifilm GFX 50SJanuary 201750
Fujifilm GFX 50RNovember 201850
Fujifilm GFX 100May 2019102
Fujifilm GFX 100SMarch 2021102
Fujifilm GFX 50S IISeptember 202150

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.