Last week, Nikon USA announced that prices would be increasing on June 23, 2025, as a result of tariffs. While Nikon didn’t indicate which products would be changing in price, the announcement gives creatives in the US time to pick up the gear that they’ve been eyeing ahead of any potential price increases.
Some brands have quietly raised prices without warning, but Nikon is giving fans a heads up that prices are changing on June 23. Listing the date for the price increase will encourage some fans to buy the gear that they’ve already been eyeing before that date. But on the flipside, that deadline can pressure creatives to panic buy without fully diving into the camera reviews or taking the time to pinpoint exactly what they need.
I’ve bought my fair share of gear, some of which I regretted later. And, like many American photographers right now, I’ve been following the tariff pricing changes with a feeling of dread. But I’ve found that emotional purchases are the ones that I’m more likely to regret.
The purchases that I make after taking a deep breath, analyzing what I really need, and diving into the reviews are the ones that tend to take up long-term residence in my camera bag. The uncertainty surrounding the tariffs doesn't make researching gear and budgeting a purchase any less important – but creatives who have already been planning a new camera or lens purchase may want to buy before June 23.
To be clear, Nikon hasn’t shared which products will be changing in price and hasn’t indicated whether or not the price change will be applied across all products or only select items – some products could maintain the same list price as before. The company has also indicated that if tariffs change, the plan for a price increase may change too, and as nations negotiate trade, much uncertainty remains in the industry.
Based on the camera companies that have already adjusted prices as a result of tariffs, the gear made in China is likely to see the highest increase. Thankfully, Nikon makes much of their gear in Thailand, which is facing a 10 percent tariff rate, but several lenses are made in China, which is facing a higher 30 percent rate currently.
While Nikon says product pricing will change next month, a number of seasonal sales are still active across several of the brand’s cameras and lenses. A representative from Adorama told Digital Camera World that the retailer’s current Nikon discounts will end on June 1.
Avoiding the upcoming price increase without crossing the line into a panic-fueled purchase is a delicate balance. But the gear that has taken up residence on lists like the best Nikon cameras and the best Nikon Z lenses is a good start to finding a balance between an educated purchase and avoiding upcoming price increases. These are the Nikon cameras and lenses that are currently discounted in the US and earned top spots on our Nikon camera and lens guides.
Nikon cameras currently discounted
Nikon lenses on sale
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While the cameras above are on sale, there are more top-rated options on the best Nikon cameras or the best Nikon Z lenses guides.
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