Has the day finally come? OM System has just dropped a teaser video for a new camera – and it sure as sugar looks like it could be a successor to the iconic Olympus PEN-F.
"Stay tuned. Something new is coming" states the text on the video, which I've embedded below. Unlike a lot of teasers, we get a surprisingly good look at the camera – which, as you can see, boasts the rangefinder-style silhouette of the manufacturer's PEN cameras (rather than the SLR-style shape of the OM series).
And I may be biased, so you tell me – take a look at the camera shown in the teaser next to three of my PEN cameras: the original Olympus PEN-F film camera, the PEN-F digital camera and the Olympus PEN E-P7, which was the last PEN camera to hit the market:
As you can see, the new camera that OM is teasing bears the same signature two-tier top plate as the PEN-F digital. Most PEN models have had a similar design that homages the original film PENs, but as you can see with the PEN E-P7 – it has been much more subtle, with only the PEN-F digital having a stepdown that's anywhere near as pronounced as we see in the teaser.
Other signposts that we might be looking at a PEN-F II are the fact that the teaser camera has an electronic viewfinder (EVF). Famously, the PEN-F digital was the only camera in the product line that possessed an EVF.
Taking a look at the power switch, I'll grant you, it looks a lot more like the design found on the EP-7 (and it's on the same side, too). However, if you look at the second (rear) dial, you'll note that the E-P7 had both exposure dials on the top plate while the PEN-F digital had the rear dial positioned essentially on the back of the camera – in the same position seen on the teaser.
Finally, the E-P7 has a pop-up flash on the left shoulder and a tilt-only screen. As you can see, the teaser camera – like the PEN-F digital – has no pop-up flash and has a hinged screen that indicates a fully articulating affair.
So, does all this mean that we're looking at an OM System PEN-F II? Well, not necessarily.
While this is certainly a PEN camera, it's entirely possible that this is an evolution of the EP series or even a new line altogether. The old rules, under the Olympus regime, don't necessarily apply any more – so the fact that it has an EVF and articulating screen don't necessarily mean that it's a PEN-F.
But then, by the same token, the old Olympus missive that the PEN-F had to be a premium camera milled from a single ingot of aluminum – which made it a pricey camera that therefore sold under expectations – don't necessarily apply either. This can be a PEN-F that isn't made of aluminum and doesn't carry a high manufacturing cost.
If the Lumix L10 has taught us anything, it's that there is still a huge appetite for a pretty-looking Micro Four Thirds camera – which this new PEN, whatever its designation, is guaranteed to be. But it also has to have modern specs to match – and that's a department where OM System, which is still trotting out long-in-the-tooth 20MP sensors and underwhelming video specs, faces the biggest challenge.
OM has previously told me that every lens it launches will be weather-sealed, because it has styled itself as an outdoor brand. Thus, I expect this camera to be similarly sealed – and it would be the first PEN to possess the feature.
This might also explain what looks to be the OM System M.Zuiko 17mm f/1.8 II on the front of the camera in the teaser video. That's a perfect outdoor 35mm equivalent lens for street photography, so it would make sense, though it does pour cold water on hopes for a new pancake lens (like an upgraded version of the M.Zuiko 14-42mm EZ Pancake that doesn't suffer a fatal cable issue).
Whatever it is, we've only got a couple of weeks to wait until OM reveals what this new camera is, does and looks like. You can bet I'll be right there to tell you all about it – quite possibly with my credit card in hand…
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