Price slash: $599 for the Samyang 24-70mm f/2.8 FE lens is a steal!
B&H have slashed the price of the Samyang 24-70mm f/2.8 FE – an excellent and cheaper alternative to the native Sony lens
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Us Sony Alpha shooters know all too well the pain of forking out for a new G Master lens. Thankfully, third-party manufacturers know this too and produce worthwhile contenders at much lower prices.
Enter the Samyang 24-70mm f/2.8 FE, a cheaper direct competitor to the Sony FE 24-70mm f/2.8 G Master, normally priced around $799, but now just $599 at B&H Photo.
Designed for Sony E-Mount full frame and APS-C mirrorless cameras, the Samyang 24-70mm f/2.8 FE, which we've previously reviewed and loved, goes toe to toe almost the entire way with the native Sony lens.
Here’s a quick summary of the main features so you know why this Samyang lens is worth considering, especially now with a saving of $200.
The Samyang 24-70mm f/2.8 AF Zoom Lens (Sony E) puts creative power in your hands with its versatile zoom range, constant minimum f/2.8 aperture and fast autofocus.
Firstly, the Samyang 24-70mm f/2.8 FE offers the same focal length range and constant f/2.8 aperture. This nifty zoom range enables you to shoot portraits and landscapes effectively, and the f/2.8 minimum aperture means you can get creative in the process.
The Samyang's autofocus (AF) is on par too. It features a linear stepping motor which is fast for stills and enables smooth AF transitions when shooting video, and does so near-silently. Unlike the Sony, though, the Samyang doesn’t feature a customizable AF-hold button.
Both the Samyang and the Sony 24-70mm f/2.8 lack optical image stabilizer so neither is better here. However, the Samayang is the heavier of the two, weighing 36oz (1027g) compared to 31oz (886g), although it’s not exactly a major difference.
Speaking of build quality, the Samyang is weather-sealed at seven positions, including all joints in the barrel, the ‘Custom’ switch and the mounting plate.
The Samyang 24-70mm f/2.8 FE holds its own among third-party alternatives for the Sony FE 24-70mm f/2.8 G Master and you can now get it for $599, a solid saving of $200.
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Discover the best Sony lenses for Alpha cameras and our review of the Samyang AF 35-150mm f/2-2.8 telephoto lens, and excellent FE lens with all-rounder power.

I’m a writer, journalist and photographer who joined Digital Camera World in 2026. I started out in editorial in 2021 and my words have spanned sustainability, careers advice, travel and tourism, and photography – the latter two being my passions.
I first picked up a camera in my early twenties having had an interest in photography from a young age. Since then, I’ve worked on a freelance basis, mostly internationally in the travel and tourism sector. You’ll usually find me out on a hike shooting landscapes and adventure shots in my free time.
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