Skip to main content

Camera rumors in 2021: what cameras are coming, officially and otherwise!

Panasonic rumors 2021

Panasonic rumors

Panasonic rumors (Image credit: Panasonic)

Panasonic brought a triple threat of powerhouse performers to the market in 2019, in the form of its full-frame trio: the Panasonic S1, Panasonic S1R and Panasonic S1H. According to an interview last year, the company has achieved a 10% market share with the two stills-oriented systems, and sales of the video-focused S1H have exceeded expectations. 

Since then it has given us the lovable Panasonic S5 – and finally we've now got a Panasonic GH5 II, along with confirmation that a Panasonic GH6 is on the way.  

So, what else can we expect this year from the first manufacturer to make a mirrorless camera certified by Netflix

Panasonic GH6

Panasonic Lumix GH6

(Image credit: Panasonic)

The Panasonic GH6 has been announced, and is confirmed to arrive in 2021 – but Panasonic will confirm little else about the camera. All we know so far is that it will have a new high-speed sensor and newly-developed processor, it'll record 4:2:2 10-bit Cinema 4K at 60p with “truly unlimited recording time”, along with 10-bit 4K 120p HFR (High Frame Rate) and VFR (Variable Frame Rate) recording and 5.7K 60p video

What can we intuit from that? Well, the 5.7K supports our suspicion that the GH6 will keep the same 20.3 sensor (as 5.7K corresponds to its maximum native resolution), and it’s significant that Panasonic hasn’t rounded this up to 6K, and hasn’t even mentioned 8K at all. 

Mid-range and entry level L-mount cameras

(Image credit: Panasonic)

In an interview with DP Review, Panasonic confirmed that it is working on different tiers of L-mount systems to compliment its high end (not to mention high price) S1 series. 

"Initially, we really wanted to appeal to high-end users, to show that we could make those high-end cameras, to prove the quality of our cameras," said Yosuke Yamane, director of Panasonic's Imaging Business Division. "In the future, we’re going to introduce mid-class, and different ranges of cameras."

"Overall, we’ve had a lot of appreciative comments from high-end users. What’s hindering us in the lower-end segment is size, weight and price. So we need to understand those obstacles, and we’re considering the development of new products in order to penetrate into a wider market."

A mid-range and entry level version of the Panasonic S1 is an intriguing proposition – particularly if the physical size of the cameras can be reduced. However, don't expect an APS-C sensor to be the answer to either of these points…

No APS-C Panasonic cameras

In the same conversation, Panasonic confirmed that it will be sticking to full-frame and Micro Four thirds cameras – it will not enter the potentially overlap-casing APS-C arena, which might lead to cannibalization of one of both lines.

"As of now, we have no plans to enter the APS-C market, because we know that Micro Four Thirds and full-frame can coexist without any cannibalization. If we moved into APS-C, there might be some overlap between Micro Four Thirds and APS-C, and between APS-C and full-frame, so I don’t think we’ll go in that direction."

In short, while Panasonic intends to introduce an entry level L-mount range, it will not be APS-C. "Two different [L-mount systems] would be too much for us!"

8K from Panasonic in 2021?

The Canon EOS R5 and Sony A1 are 8K cameras that are already on the market, and the Sharp 8K Video Camera is supposedly still set for release – but it looks like Panasonic will be following a 'better late than never' strategy.

"At this time, the only 8K camera we have planned is for the Olympic games, which is only a few months away," said the company last year, in response to questions about its plans for 2020. "Our feeling is that the 8K era is a little bit delayed. But we want to catch that opportunity and we haven’t given up our pursuit of 8K cameras."

Much as it must be irritating to be gazumped by Canon, Sony and Sharp, Panasonic will be waiting a bit longer to bring 8K to the masses. "We will be ready for 8K soon, but we can’t tell you the timing. We need a little bit longer before we can introduce 8K cameras. It won’t be [in the very near future]." 

 Read more: What is 8K?

The Panasonic verdict

After throwing its eggs firmly in the full-frame basket in 2019, Panasonic is due a few more upgrades. We were hoping for a GH6 or GH6S in 2020, but it looks like we'll be getting that this year instead. The real question, though, is whether the company will finally give us the phase detect autofocus system that its cameras so desperately need, or whether we'll once again have to put up with herky-jerky DFD technology…

More camera rumors: Canon rumorsNikon rumorsSony rumorsFuji rumorsOlympus rumorsSigma rumors

James Artaius

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera MagazinePhotoPlus: The Canon MagazineN-PhotoDigital Photographer and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show. An Olympus (Micro Four Thirds) and Canon (full frame) shooter, he has a wealth of knowledge on cameras of all makes – and a particular fondness for vintage lenses and film cameras.