Black Friday 2022 camera deals still available in Australia

Black Friday camera deals
(Image credit: Future)

Some excellent Black Friday camera deals are still sticking around, giving you a little extra time to shop.

The official Black Friday date was November 25, with Cyber Monday on November 28, but that doesn't mean the massive sale has ended. While, in Australia, we typically see offers end when Cyber Monday ticks over into the following Tuesday, this year has been a little different. 

Several retailers still have offers going, with DigiDirect confirming that its Black Friday sale will continue on till December 4. That means you can head over to DigiDirect to snap up a bargain on a camera body, lens or accessory after other retailers have gone back to full-priced items. There's up to 20% off cameras and lenses, while accessories can be found for up to 30% off at DigiDirect.

Amazon has officially ended its Black Friday sale, but the deep discounts on camera bodies we saw during the official sale are still hanging around. Some have jumped in price, but the discounts are still worth considering.

For now, though, Black Friday 2022 camera deals continue from most retailers. So whether you shoot with a mirrorless camera and need up upgrade, or you're looking to swap out your aging DSLR, there are some last-minute Black Friday camera deals to shop.

Black Friday 2022: best early deals

Full-frame mirrorless cameras

Nikon Z9 (body only) |

Nikon Z9 (body only) | AU$8,999 AU$7,920 on Amazon (save AU$1,079)

The price of the remarkable Z9 pro sports camera has fluctuated marginally over the Black Friday sale season. There was a decent 13% discount during the actual sale, then the price went up to AU$7,947 a day ago, only to drop a wee bit again. It's still the same 12% discount, just a little over AU$20 less. This truly is a revolutionary high-res pro camera, having done away with its mechanical shutter entirely, and worth every penny.

Canon EOS R5 (body only) |

Canon EOS R5 (body only) | AU$5,998 AU$4,999 after cashback at CameraPro (save AU$999)

We were hoping that this magnificent Canon speedster would get a better discount, but if you take advantage of Canon's cashback offer via redemption, then the final price really is quite tempting. Just be sure to register your purchase with Canon by December 18 for the full saving. Note: there may be stock issues, so check in with CameraPro before purchasing.

Sony A7 IV (body only) |

Sony A7 IV (body only) | AU$3,999.95 AU$3,499.95 + bonus CFexpress card at Ted's Cameras (save AU$500)

The Mark IV Alpha 7 model is a big step-up from the previous generation listed above, but it also comes at a higher price tag. However, if you really want a good hybrid, this 33MP snapper could just be the ticket. And it's AU$500 at Ted's, plus you can redeem a bonus Type A 80GB CFexpress card from Sony by November 30 – the card alone is worth AU$360.

Canon EOS R6 (body only) |

Canon EOS R6 (body only) | AU$4,329 AU$3,117 on Amazon (save AU$1,212)

Right now, this is the best price on Canon's mid-range speedster and, while the discount isn't as high as it seems – Amazon's original list price is the RRP Canon set at launch, but it retails for less now – this is a darn good price. This camera's 20MP sensor resolution may be a bit on the low side for some users, but everything else about it is absolutely fabulous.

Available at CameraPro for AU$3,199 body only.

Nikon Z6 II (body only) |

Nikon Z6 II (body only) | AU$3,599 AU$2,683 on Amazon (save AU$916)

It might be a minor upgrade from the original Z6, but this 24.5MP full-framer is a very capable all-rounder on its own accord. Admittedly competition from Sony and Canon has overshadowed the Z6 II, but if you are a Nikon fan, this is a good enthusiast- to advanced-level shooter. 

Prefer a kit? Save 24% on Amazon on the Z6 II + Z 24-70mm f.4 S kit, now just AU$3,483 (down from AU$4,599).

Nikon Z7 II (body only) |

Nikon Z7 II (body only) | AU$5,599 AU$4,183 on Amazon (save AU$1,416)

Currently available for a little over four grand at other camera retailers, this 45.7MP full-frame snapper has got a pretty good markdown on Amazon. 25% off the list price on a high-res mirrorless is competitive. However, with Canon back to competing in terms of specs and performance in the full-frame sector, this camera might feel a little lacklustre in comparison, but it is cheaper and produces excellent results.

Canon EOS R (body only)
Best Price

Canon EOS R (body only) | AU$2,775 AU$1,849.20 after cashback on Amazon (save AU$925.80)

Canon's first ever full-framer might be ageing (at least its 30MP sensor is) and yet it produces excellent results, particularly with autofocus. At a 28% discount, this one is priced as low as we've ever seen on Amazon so far, but there's a cashback offer of AU$150 from Canon via redemption, so your final price – if you register your purchase by December 18 is a mere AU$1,849.20.

APS-C mirrorless cameras

Fujifilm X-T5 (body only; black) |

Fujifilm X-T5 (body only; black) | AU$3,199 AU$2,689 on Amazon (save AU$510)

For a camera that's just been announced – and we do mean just, like earlier in November – this is a massive discount! And it's worth every penny, with Fujifilm evolving the X-T line to meet hybrid demands. There's 40.2MP on tap and its ability to shoot 6.2K/30p video is a huge leap for the range. It's small, light and oh-so-compact. The silver option was cheaper earlier, but that listing is gone, with the black edition now just 16% off. 

Fujifilm X-H2 (body only) |

Fujifilm X-H2 (body only) | AU$3,399 AU$2,496 on Amazon (save AU$903)

This 40MP snapper is practically brand-new and it's good to see a small discount... that we weren't quite expecting yet. With support for 8K video and remarkable speed and processing power, the X-H2 is truly a mirrorless marvel. Fujifilm fans should be excited if they've been keen on this one – that's 26% off the RRP.

Prefer it with a lens? You can grab the X-H2 with XF16-80mm lens for AU$3,102 on Amazon – that's 27% off the listed price.

Canon EOS R7 (body only) |

Canon EOS R7 (body only) | AU$2,299 AU$1,749 on Amazon (save AU$550)

Canon's new APS-C camera can outpace more advanced models like the R5 and R3 and costs a fraction! It gets the same autofocus prowess as these pro cameras. 32MP on tap, up to 30fps bursts and dual memory card slots, plus a really great 24% discount makes this an amazing buy. While there's no cashback from Canon on this camera, you can get a AU$100 photo book voucher via redemption.

Fujifilm X-S10 (body only) |

Fujifilm X-S10 (body only) | AU$1,468 AU$1,231 at CameraPro (save AU$237)

We were really very impressed with what Fujifilm was able to do with the X-S10 when it was first announced. It quickly became one of our fave cameras, thanks to the excellent performance of its 26.1MP APS-C sensor and the built-in 6.5 stops of image stabilisation. Precise autofocus and subject tracking is also a boon. Already listed at a few hundred dollars below its RRP, the additional discount makes this the best price yet.

Fujifilm X-T30 II (body only; black) |

Fujifilm X-T30 II (body only; black) | AU$1,328 AU$1,128.80 at Camera Electronic (save AU$199.20)

A saving of just under AU$200 may not seem like a lot, but the X-T30 II is already an affordable mirrorless marvel. To then get this 26.1MP snapper for even less, no matter little less, is just the icing on the cake. Excellent performance and image quality really makes this a great option for enthusiasts and advanced users.

Nikon Z fc + 16-50mm VR + 50-250mm VR lenses |

Nikon Z fc + 16-50mm VR + 50-250mm VR lenses | AU$2,049 AU$1,607 on Amazon (save AU$442)

If you want a small travel camera with serious retro oomph, then we'd highly recommend the Nikon Z fc. It exudes old-world charm without compromising on performance. This two-lens kit is perfect for anyone getting a brand-new camera as it sets you up for any eventuality, offering a whole load of versatility to your camera bag. Still discounted by 22% on Amazon.

Nikon Z30 + Nikkor 16-50mm lens |

Nikon Z30 + Nikkor 16-50mm lens | AU$1,349 AU$999.95 on Amazon (save AU$349.05)

As expected, Nikon's cheapest Z series camera got a great Black Friday discount, dropping to AU$998 for the kit. It's still under a grand, which makes this a superb bargain. A brilliant 20.8MP sensor, 4K recording at up to 125 minutes per clip, a compact size... there's a lot of camera here for this price.

Canon EOS M50 Mark II + EF-M 15-45mm lens |

Canon EOS M50 Mark II + EF-M 15-45mm lens | AU$1,149 AU$892 on Amazon (save AU$257)

While this isn't a great discount because Amazon's list price is a little higher than what this kit retails for currently, this is the best price right now. And while the EOS R7 and R10 have pretty much made the M50 obsolete, the M50 II is still a great mirrorless for content creators, particularly since it lets you shoot video vertically and it's way cheaper to buy at this price.

Micro fourth thirds cameras

Panasonic Lumix GH6 (body only) |
Ace deal

Panasonic Lumix GH6 (body only) | AU$3,699 AU$2,689 on Amazon (save AU$1,101)

This is not an offer we were expecting to see so soon after the camera's launch, but this micro four thirds video marvel is a whopping 27% off on Amazon! Discounts like this don't come often, and don't stick around too long, so if you're a videographer looking for heck of a hybrid, we can't recommend this MFT highly enough.

Panasonic Lumix GH5 (body only) |

Panasonic Lumix GH5 (body only) | AU$2,386 AU$1,499 at CameraPro (save AU$887)

The GH5 might be getting a little long in the tooth now, what with both the GH5 II and the GH6 now available (and the latter at a massive discount too!). However, if you're after a video-centric camera on a budget, this isn't a bad bargain at this price. It's great for content creators just starting out, and you get 4K/60p video capture here, just not all the bells and whistles of the GH5 II or GH6.

Panasonic Lumix G85 + 12-60mm f/3.5-5.6 lens |

Panasonic Lumix G85 + 12-60mm f/3.5-5.6 lens | AU$1,449 AU$880 on Amazon (save AU$569)

This camera might be getting long in the tooth, but it's also what makes it an affordable MFT option for someone just starting out in content creation. Its 16MP sensor can shoot 4K/30p videos and there's a 4K Photo mode too. The camera body has some weather sealing, making it dust and moisture resistant, while the lens is fully weather-sealed. Not bad for just AU$880.

Olympus OM-D E-M10 Mark IV (body only, silver) |

Olympus OM-D E-M10 Mark IV (body only, silver) | AU$1,099 AU$849.50 on Amazon (save AU$249.50)

This good-looking camera is both portable and powerful, with a 20MP MFT sensor, IBIS and a flip-down monitor. It's got a good update over its Mark III predecessor with better autofocus too. It would be a really good option for anyone looking for an entry-level camera. Plus, there's no lack of lenses, with any MFT optic from any brand fitting the body. 

DSLR cameras

Canon EOS 5D Mark IV (body only) |
Great price

Canon EOS 5D Mark IV (body only) | AU$4,299 AU$2,766 on Amazon (save AU$1,533)

We can't quite remember Canon's most popular advanced DSLR dropping below the 3K mark, but it was a few dollars over AU$,2800 recently. And that makes this a remarkably good discount on what is arguably still one of the best pro DSLRs. It might be getting old, but Canon did really well with this one and it's still going strong for a DSLR.

Nikon D780 (body only) |

Nikon D780 (body only) | AU$3,699 AU$2,389 on eBay (save AU$1,310)

It's the last DSRL Nikon made and, in many ways, is an updated version of the trusty old D750. However, this one is better in many ways as Nikon has taken the sensor, AF tech and processing prowess of the Z6 and packed it into the D750 body. And while it's hard to spruik a DSLR these days, trust us when we say this is one heck of a camera.

Canon EOS 6D Mark II (body only) |

Canon EOS 6D Mark II (body only) | AU$1,599 AU$1,449 after cashback on Amazon (save AU$150)

Don't be fooled by Amazon's pricing here. This amazing full-frame DSLR is still retailing for around the two-grand mark, so that list price is already the lowest price at the time of writing. Then throw in the AU$150 cashback offer from Canon available via redemption and this becomes one of the highlights of the Black Friday 2022 camera discounts.

Canon EOS 90D (body only)

Canon EOS 90D (body only) | AU$1,969 AU$1,381 after cashback on Amazon (save AU$588)

This feature-packed Canon DSLR is selling for around AU$1,899 at competing retailers, but Amazon has slashed the price by a very generous 27%. Plus there's an additional AU$50 in cashback to be redeemed from Canon by December 18. At this low price, this 32.5MP DSLR is a right steal!

Compact Interchangeable Lens Cameras

Leica Q (Type 116) |

Leica Q (Type 116) | AU$7,599 AU$6,659 at Oz Digital Online (save AU$940)

Keen on a Leica camera? It's so rare to see one of these amazing snappers discounted at any time of the year in Australia, but one small retailer has the older Leica Q listed for a lower price than anywhere else. So if you have the spare change and have been hankering for the Red Dot in your hand, this might be your chance.

Instant cameras

Polaroid Now I-Type |

Polaroid Now I-Type | AU$229 AU$168.17 on Amazon (save AU$60.83)

It's the brand name that became a common noun way back when instant prints – aka polaroids – were a big thing. The Now I-Type instant camera features autofocus so you don't get bad shots, lets you experiment with double exposures for creative results and is available in several fun colours. However, only the black option has this 26% discount on Amazon.

Fujifilm Instax Mini 40 |

Fujifilm Instax Mini 40 | AU$179 AU$135 on Amazon (save AU$44)

Some of Fujifilm's instant cameras look like they're a toy, but then there are others, like this Mini 40, that has a more... well, mature look. With a built-in flash and selfie mirror, automatic exposures and a nice design, this Instax offers a bit more for your money.

Fujifilm Instax Mini LiPlay |

Fujifilm Instax Mini LiPlay | AU$239 from AU$180 on Amazon (save up to AU$59)

A bit more 'mature' looking than the Instax Mini 11, this hybrid instant camera will not only work as one, but will also print out any existing snaps you might have on your phone. It's a printer and camera in one small package! Available in three colours at slightly differing prices.

Action and 360º cameras

Insta360 One RS Twin Edition |

Insta360 One RS Twin Edition | AU$919 AU$805 on Amazon (save AU$114)

A 12% discount in the lead of the big sale was all we saw on this action camera, and then the price dropped down to just AU$725! It's back up to its pre-Black Friday discount, but still worth a consideration. We like this Insta360 because it's a modular unit that lets you shoot either in 4K/60p or swap out for a 5.7K 360º camera unit. It's a bit of a win-win. 


DJI Mavic Air 2 Fly More Combo

DJI Mavic Air 2 Fly More Combo | AU$1,899.95 AU$1,699.95 at Ted's Cameras (save AU$200)

This foldable quadcopter is one of our faves here at DCW as it's easy to fly and captures brilliant stills and up to 4K/60p video with a decent battery life. We were hoping to see better price drops for Black Friday, but a AU$200 saving makes this offer worth considering if you're after one of the best consumer drones available today. And as the Fly More Combo, there's a lot of extras in the package.

Point-and-shoot cameras

Panasonic Lumix TZ220 |

Panasonic Lumix TZ220 | AU$1,299 AU$899 on Amazon (save AU$400)

This point-and-shoot can be had for AU$1,099 at other stockists, so Amazon's original list price is a little inflated. Still, this discount makes it a good option for anyone looking for an everyday camera to carry around on walks or as a spare backup. The built-in lens is the equivalent of a 15x zoom and there's 20.1MP on tap. Plus, the sensor is a 1-inch type, there's 4K/30p video recording and a pop-up flash too.

Panasonic Lumix TZ80 |

Panasonic Lumix TZ80 | AU$549 AU$439 on Amazon (save AU$90)

Already really quite affordable, this point-and-shoot camera gets you a 30x optical zoom – that's double of what the TZ220 (above) offers, but you get an 18.1MP sensor. While sensor resolution might be lower, there are 4K Video and Photo modes here, plus a Post Focus function that lets you choose the focal point after the fact.

Bridge cameras

Panasonic Lumix FZ300 |

Panasonic Lumix FZ300 | AU$999 AU$637 on Amazon (save AU$362)

With DSLR-like styling, this bridge camera doesn't have the long reach of the FZ80 listed above, but a 24x optical zoom is still pretty darn good to get you close to the action. What you do get is some amount of image stabilisation built in for smoother captures. Note that Amazon currently doesn't seem to have the capacity to dispatch the camera immediately, so this may not arrive for a while – buy if you're comfortable with waiting.


Canon RF 35mm f/1.8 Macro IS STM |

Canon RF 35mm f/1.8 Macro IS STM | AU$759 AU$645.15 at DigiDirect (save AU$113.95)

This might be a prime lens at its core, but with a 1:2 magnification ratio, you can use this for macro shots too. It's minimum focusing distance is a mere 6.7 inches. Built-in image stabilisation and fast aperture makes this one heck of an affordable 35mm prime for Canon's R-series cameras.

Canon RF 28-70mm f/2L USM |

Canon RF 28-70mm f/2L USM | AU$4,769 AU$3,815.20 at DigiDirect (save AU$953.80)

A versatile glass for Canon's R system, this lens gets a pretty generous price drop for Black Friday. It's currently out of stock on Amazon, but DigiDirect has it on hand at the same price. A constant max aperture of f/2 means your portraits will be bokehlicious. Expensive at full price, this discount makes it a touch more tempting.

Nikkor Z 50mm f/1.8 S |

Nikkor Z 50mm f/1.8 S | AU$1,079 AU$838 on Amazon (save AU$241)

This is one heck of a nifty fifty for Nikon's Z-series snappers, and it's one of the more affordable fast 50mm primes. And it's cheaper still on Amazon. A max aperture of f/1.8 is great to have too.

Fujifilm XF 23mm f/1.4 R |

Fujifilm XF 23mm f/1.4 R | AU$1,198 AU$835 at CameraPro (save AU$363)

Don't mistake this for the newer 23mm f/1.4 R LM WR lens – that will cost you a lot more. But if you're after a very good wide-angle with a fast minimum aperture and a decent chunk of savings, check this older model out. 

Sigma 18-35mm f/1.8 DC HSM Art (Canon EF-S mount) |

Sigma 18-35mm f/1.8 DC HSM Art (Canon EF-S mount) | AU$951 AU$849 at CameraPro (save AU$102)

Need a versatile lens and affordable lens for your APS-C Canon camera? This Sigma offers an equivalent focal length range of 27mm-52.5mm, which makes it great for a variety of shots, particularly portraiture thanks to its f/1.8 aperture. 

Photo printers

Fujifilm Instax Mini Link 2 |

Fujifilm Instax Mini Link 2 | AU$179 AU$144 on Amazon (save AU$35)

You don't need an instant camera to get instant prints. Any image you have on your phone can be printed by this little portable printer. It uses the same credit-card sized Instax film as the Mini instant cameras, and connects to your phone via the Mini Link app. The app lets you embellish your images before printing too, like adding a drawing or stickers. 

Fujifilm Instax Share SP-3 |

Fujifilm Instax Share SP-3 | AU$219 AU$149 on Amazon (save AU$70)

While the Instax Mini Link 2 uses the credit-card sized film that the Instax Mini series of cameras spew out, this classy-looking printer accepts only the Instax Square range. You'll need to the Share app on your phone to use this, but you can even transfer images from an X-series camera via Wi-Fi, then print out with just a tap of a button. This printer was down to AU$125 for Black Friday, but there's still a really good discount if you're after a Christmas prezzie for someone.

Vlogging accessories

Rode WIreless Go II |

Rode WIreless Go II | AU$319 AU$287 at CameraPro (save AU$32)

It's not a huge discount, but you'd be hard pressed to find a better offer elsewhere. Note that this is the single set that's perfect for one-person interviews. It can capture up to 7 hours of uncompressed audio and has a 3.5mm mic input alongside a built-in omni mic. This transmitter/recorder really is a great buy even at full price.

If you usually need to record multiple people, CameraPro also has the double kit that comes with two clip-on transmitters for AU$358, saving you AU$40 on the listed price.

Memory cards

SanDisk 256GB Extreme Pro CFexpress card |

SanDisk 256GB Extreme Pro CFexpress card | AU$899 AU$452 on Amazon (save AU$447)

While the actual RRP is about AU$900, most Aussie retailers are selling this 256GB CFexpress Type B card for around AU$650. Amazon had it down to under AU$400 for Black Friday, but this higher price is still cheaper that what you'd be paying elsewhere. With read/write speeds of up to 1,700Mb/s and 1,400Mb/s respectively, you can shoot in 8K and not be too worried, plus save some cash.

SanDisk Extreme Pro 512GB UHS-1 SD card |

SanDisk Extreme Pro 512GB UHS-1 SD card | AU$256 AU$154 on Amazon (save AU$102)

This is a pretty decent saving on a pretty good SD card with 512GB storage. With transfer speeds of up 200Mb/s, this is more than enough for most photographers, with plenty of reliable storage if you need to go click-happy.

Samsung EVO Plus 256GB microSD cards with adapter |

Samsung EVO Plus 256GB microSD cards with adapter | AU84.95 AU$44 on Amazon (save AU$35)

While all storage capacities are discounted, we'd recommend opting for a 256GB card if you usually go click-happy. It's the sweet spot in our opinion. And Samsung's Evo microSDs have up to 130Mb/s transfer speeds, which should suit the average photographer. And since these come with an adapter, getting a microSD card for your camera shouldn't be an issue at all.

Lexar Professional 1667x 128GB UHS-II SD card |

Lexar Professional 1667x 128GB UHS-II SD card | AU$179 AU$52 on Amazon (save AU$127)

With transfer speeds of up to 250Mb/s, this is a pretty fast SD card. And the Lexar Professional 1667x range is usually quite expensive in Australia. However, if you're patient, you can get this in from the US via Amazon and save yourself a hefty sum on the 128GB storage flavour.

[Shipped and sold by Amazon US]

Tripods & Monopods

Joby GorillaPod 3K kit |

Joby GorillaPod 3K kit | AU$148 AU$62.30 on Amazon (save AU$85.70)

Flexible legs aren't this little tabletop tripod's only headline act. It's got a full 360º panning bed, a 90º tilt, plus a spirit level to keep you on the straight and narrow. Its maximum load is 3kg, meaning this will take most mirrorless camera and lens combo.

Joby GripTight Action Tripod Kit |

Joby GripTight Action Tripod Kit | AU$79.95 AU$34.30 on Amazon (save AU$45.65)

Save a whopping 57% on this tabletop flexible tripod. This is specifically designed for action cameras, so you won't be able to fit a DSLR or mirrorless on here, but it should fit most phones. A locking lever will keep your handset secure, plus there cold shoe adapter to fit LED lights or a mic. 

Manfrotto Pixi mini tripod |

Manfrotto Pixi mini tripod | AU$110 AU$24.50 on Amazon (save AU$85.50)

Small but mighty, this lightweight tabletop tripod weighs just 190g but can carry up a kilo in weight – so some compact systems. But what makes this a great option is its 78% discount, bringing the price down to under AU$25... and a great Christmas gift option for the photographer in your life. 

Camera bags

Lowepro Tahoe BP 150 backpack |

Lowepro Tahoe BP 150 backpack | AU$184 AU$68 on Amazon (save AU$1 21)

It was AU$10 cheaper for Black Friday, but this is still an excellent discount, considering other retailers are still selling it for a touch over AU$100. That said, this isn't the lowest price on this bag – that was AU$45 on Amazon around Prime Day this year – but it's still a pretty good price. The bag fits a body and a couple of lenses with ease.

Lowepro Photo Classic BP 300 AW |

Lowepro Photo Classic BP 300 AW | AU$249.95 AU$143.15 on Amazon (save AU$106.18)

Need to pack a lot of gear? Then this Lowepro backpack has the space for a camera body fitted with a 70-200mm zoom lens to go into a compartment, plus space for 3-4 more lenses. There's also room for some other tech, cables and whatnots. It was a little cheaper during the actual Black Friday/Cyber Monday sale, but hey, it's still got a decent 43% discount.

Other accessories

Canon EF-EOSR mount adapter |

Canon EF-EOSR mount adapter | AU$199.95 AU$143.65 on Amazon (save AU$56.30)

If you've upgraded from a Canon DSLR to one of the company's R-series full-framers, you probably have some EF lenses lying around. Save 28% on the lens adapter and there's no need to spend extra on lenses. Available for AU$143.65 at Amazon and also for close to the same price at DigiDirect.

Fujifilm Instax Square film (40 pk) |

Fujifilm Instax Square film (40 pk) | AU$64.95 AU$49 on Amazon (save AU$15.95)

If you or someone you know owns an Instax SQ series camera, then the film needed would be the Square varierty rather than the aforementioned Mini. So if you want to grab some extras for yourself or your loved one, there's 25% off the 40 pack with a white border.


Adobe Creative Cloud |

Adobe Creative Cloud | AU$79.99 AU$43.99 per month (40% off)

Adobe has knocked a huge 40% off the price of its All Apps plan for those in the Australia and New Zealand for a one-year subscription. This comes with all the Creative Cloud Applications, plus 100GB of cloud storage.
Offer ends December 4, 2022

A camera, lenses, a drone, mic, filter and portable drive on a table

(Image credit: Jason Pischke / Unsplash)

Black Friday 2022: Key information

When is Black Friday 2022?

The actual Black Friday date shifts each year, although – as the name suggests – it’s always on a Friday, the Friday after Thanksgiving in the US to be precise.

This year, Black Friday is towards the end of November, and the deals bonanza will officially kick off on November 25, 2022. That’s less than a month away from Christmas, so definitely a great time to get your gift shopping out of the way, particularly if you want to save on anything you're considering buying.

Moreover, Black Friday isn't a single-day event. In Australia, the sale usually starts a day or two before the actual Black Friday date and goes on until Cyber Monday – the Monday following Black Friday which, this year, is November 28. That means you’ll have almost an entire week to find great offers, although some deals can change across that time frame.

What is Black Friday?

While the term 'Black Friday' does bring up memories of devastating bushfires for many Aussies, we're solely referring to the annual sale that takes place in November.

Black Friday sales are a huge deal in the US, but it has gained popularity in Australia now and is a firm fixture on our retail shopping calendar. The name 'Black Friday' comes from the description police in the US came up with to describe the horrendous traffic and chaos that kicked off the Christmas shopping season when stores began discounts. Later, it just referred to how retailers moved 'back into the black' after profiting from sales during this period.

While Black Friday sales in the US kick off much earlier in November these days, Aussie retailers typically kick off their campaign about a week earlier and end the offers on Cyber Monday.

Where to find the best Black Friday camera deals?

Pretty much every Aussie retailer, whether a specialist camera store or a more general tech store, will be offering great discounts during Black Friday. Many of them will even price match or try and outdo the competition, so you may get lucky pitting one retailer against the other to bag the best bargain.

Chances are you won’t need to leave your home to snag a great Black Friday offer. Most in-store discounts will be offered online by the major retailers, so all you’ll need to do is keep your credit card handy and shop from your couch.

Before that, though, we’d recommend you have your shopping list ready and figure out what your budget is. Doing some research on prices now will help you determine whether a Black Friday offer is actually worth it or not when the sale finally begins.

It might also help to be a little flexible on your purchase decisions. For example, if you’re after an enthusiast-level camera, it’s best to list the features you really want. Then have a few options for the bodies. That way, if you find that the Canon EOS M6 Mark II is cheaper than the Sony A6600 and both offer the feature set you’re after, you can save a decent chunk of change by opting for the bigger discount.

That said, it can be time consuming and, quite frankly, overwhelming to have to sift through hundreds of offers from each retailer to find the best bargains. And that’s where we come in. The DCW team will be on hand to wade through the quagmire that is the Black Friday sale and handpick only the biggest offers on the best products. We’ll be listing them all right here, so you’ll want to bookmark this page. We’ll also make sure this page stays updated with all the latest offers through the entire sale period.

Black Friday 2022: Predictions

When will Black Friday camera deals start?

This year, the official Black Friday date is Friday, November 25, 2022, so the best camera deals will be available from that date. However, we are seeing several retailers start their Black Friday sales earlier each year, and there's a strong possibility you will see some offers begin to trickle in about a week earlier. 

Typically, Black Friday sales in Australia will begin about two days ahead of the actual date – so November 23 this year – but all the best offers will only be during the actual Black Friday/Cyber Monday weekend that lasts four days. And we'll be right here through the entire time to bring you the best offers from several retailers so you don't have to do the hard work yourself.

What Black Friday camera deals can we expect this year?

While we don't know exactly what kind of deals we should expect this year, we can predict the savings you could be able to make by casting our minds back to the last couple of sales.

While 2020 saw a staggering number of great discounts, it was a little low last year in 2021. That shouldn't come as a huge surprise, though, as we were still reeling from the knock-off effects of the pandemic, viz., stock issues. Still, we saw some seriously good snappers get good price drops, particularly the Nikon Z series on Amazon.

Ted's Cameras had some of the best offers on other brands in 2021, but we're hoping that other retailers join in the price wars and give the consumer a chance to score a brilliant bargain. 

We hardly saw any DSLRs get discounted last year, and we're not expecting that to change this year. It's all about mirrorless now and we're quite sure the smaller sensor formats will be the first ones seeing Black Friday-worthy price drops, particularly Fujifilm models.

It's not just about the camera bodies though. Black Friday will see discounts on great lenses too, whether they're for DSLRs, full-frame mounts or Micro Four Thirds. 

In Australia, accessories don’t quite get the same discounts as cameras and lenses, but there’s likely going to be retailers offering some kind bargain on filters, tripods and camera bags. Peak Design usually hosts its own Black Friday sale, so November would be a great time to pick up an Everyday bag.

Memory cards and portable storage units, though, usually get massive price drops during Black Friday, particularly on Amazon. So if you need to stock up on SD cards or get yourself a portable SSD to backup your images, November will be the best time to get one.

If you’re into aerial photography, you’ll be sure to find a great offer on drones in Australia as well. And the same goes for action cameras and gimbals. So you really might want to start making a shopping list now.

Black Friday 2022: Shopping tips

Is Black Friday the best time to buy a camera?

As a general rule, Black Friday is a great time to buy a new camera, but not every deal is as good as it may seem initially – which is where we come in.

In some cases, retailers do mark up the prices of cameras and camera bundles in the run-up to Black Friday, in order to offer a seemingly bigger discount during the run of the actual event itself. However, this doesn't necessarily make them a bad buy though as, on many occasions, their prices still drop to mouth-watering record-lows. But in the grand scheme of things, the percentage saving may not be quite as large as advertised.

However, to combat these situations, we'll only highlight the actual saving of any Black Friday deal based on the camera's recent price history, and we will make sure it's genuinely good deal before placing it in this hub. This isn't necessarily the norm, and many cameras do simply drop to their lowest-ever price for a brief period over Black Friday.

How to find the best camera deals

Of course, the best Black Friday deals will be on this page as soon as they launch. We’ll bring you the top bargains from all the best retailers when the discounts start rolling in on, and before Black Friday. But there are a lot of different cameras to choose from, and it can get overwhelming at times, especially for photography beginners. We recommend making the most of our extensive camera knowledge to make sure you buy the right bit of kit for you come Black Friday.

If you're new to photography, a good grounding point is to start with our best camera for beginners guide. Once you've got a feel for which type of camera might suit your needs best, check out our separate guides on the best camera for photography, the best mirrorless camera, or the best Micro Four Thirds camera, and if you want to take advantage of the lowering prices of DSLRs, check out our best DSLR guide – we've got the latest advice on them all.

Can I get cashback on Black Friday camera deals?

Typically, most camera brands don't offer cashbacks during November. Instead, your debit or credit card company might. It's worth looking into, but you can be sure that retailers will price match if you see a lower offer on a particular product elsewhere.

Another interesting option to consider is layby. Some retailers will allow you to select your gear during Black Friday at the discounted prices, pay a small deposit and then pick it all up later when you pay the full amount. This is advantageous when something is out of stock too and you've been assured of incoming stock. DCW's APAC Managing Editor tried this way back in 2018, when she ordered a camera, two lenses (one of which was out of stock) and filters during Black Friday, but paid the full amount and picked up the entire kit only in mid-December.

Sharmishta Sarkar
Managing Editor (APAC)

In addition to looking after they day-to-day functioning of Digital Camera World in Australia, Sharmishta is the Managing Editor (APAC) for TechRadar as well, and helps produce two of Future's photography print magazines Down Under. Her passion for photography started when she was wandering the wilds of India studying monkeys (yes, life took a sharp turn somewhere along the way) and is entirely self-taught. That puts her in the unique position of understanding what a beginner or enthusiast is looking for in a camera or lens, and writes to help those like her on their path to developing their skills or finding the best gear. While she experiments with quite a few genres of photography, her main area of interest is nature photography – wildlife, landscapes and macro. She still prefers an optical viewfinder but is utterly fascinated with what mirrorless technology has been able to achieve. 

With an ear to the ground in the Asia-Pacific territory, she is constantly on top of camera news and breaking developments in the Australian region, in addition to sourcing local deals during big retail events like Amazon Prime Day and Black Friday / Cyber Monday. 

She’s also a skilled stargazer, always eager to share astrophotography tips such as photographing the blood moon without even using a tripod!