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Should I wait for Amazon Prime Day to buy a Canon camera?

Should I wait for Amazon Prime Day to buy a Canon camera?

So, you want to buy a new Canon camera – but with Amazon Prime Day taking place next week, should you hold on in the hope that there will be a good deal on offer?

It's a question worth considering, as Amazon Prime Day is taking place on 21 and 22 June – and the Prime Day camera deals will be hitting high gear imminently. However, the savings vary greatly between the different camera brands. So are there likely to be bargains on Canon kit?

• Read more: What is Amazon Prime and do I need it? 

Looking historically the answer is yes, Amazon Prime Day has been a great opportunity to save serious cash – though the savings have typically been much better in the UK than the US. Still, while the best deals have typically been on entry level DSLRs, the past couple of years have also seen discounts on full-frame DSLRs and mirrorless cameras as well as vlogging-oriented compacts. 

Full-frame DSLRs, mirrorless and vlogging cameras

(Image credit: Peter Travers / Digital Camera World)

In the UK, for example, there was a huge £388 saving on the Canon EOS RP with Canon RF 35mm f/1.8 Macro IS STM lens – giving consumers a very affordable entry point into full-frame photography, and the EOS R ecosystem. With rumors flying about new RF-mount cameras on the way, the RP is a prime candidate for deals again this year.

In the US we also saw an enormous $2,400 price cut on the Canon EOS 5DS and Canon EOS 5DS R, making the manufacturer's top-resolution 50MP monsters as cheap as $1,299. With these powerhouses being seemingly phased out of the active lineup, we may see more crazy savings on them. 

Away from full-frame photography, the Canon PowerShot G7 X Mark II – the ultra-popular vlogging compact – saw a £100 price reduction. With its successor, the Canon PowerShot G7 X Mark III, having replaced it a couple of years ago, and vlogging taking off during lockdown, we could be seeing a repeat performance.

Entry level DSLR discounts 

(Image credit: Canon)

This is where you can expect the real meat-and-potatoes savings when it comes to Canon kit: beginner bodies and entry level DSLRs. 

The Canon EOS Rebel SL2 / Canon EOS 200D is a likely candidate, as it was the subject of numerous deals last year in both the UK and US, with as much as 45% shaved off the regular price.

While the discounts weren't as deep, both the Canon Rebel T7i / Canon EOS 800D and the Canon Rebel SL7 / Canon EOS 2000D received discounts of 12% and 15% respectively – driving down the already low cost of these entry level cameras even lower.

So the answer is, yes – if you're looking to pick up a new Canon camera, particularly in the UK, it's a good call to hold on until Monday to see what Prime Day deals crop up! And if you're keen to pick up some non-camera gear, check out the other Amazon Prime Day deals that are on offer. 

Read more: 

Amazon Prime Day deals
Best Canon cameras
Canon EOS RP review
Canon EOS Rebel SL2 review / Canon EOS 200D review
Canon Rebel T7i review / Canon EOS 800D review

James Artaius

The editor of Digital Camera World, James has 21 years experience as a magazine and web journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients as diverse as Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photographic and lighting tutorials, as well as industry analysis, news and rumors for publications such as Digital Camera MagazinePhotoPlus: The Canon MagazineN-Phot0: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and demonstrations at The Photography Show. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.