Amazon Prime Day has quietly grown into one of the biggest online sales events of the year, especially if you know how to spot the best deals. This year, the event is scheduled to launch across four days from July 8 through July 11 - with the four-day sale lasting double the time that Prime Day lasts.
For photographers, it’s a golden opportunity. Whether you’re after one of the best mirrorless cameras, a backup SD card, or just curious to see which lenses are getting deep discounts, this is the moment to be paying attention.
Of course, the noise can be deafening - thousands of deals, countdown timers flashing red, and endless scrolling. That’s where this guide comes in.
We will be sifted through the chaos to bring you the best Prime Day camera deals that are worth your time, your money, and your attention.
Top retailers
Although Amazon is the only store offering Prime Day discounts, many of its rivals will have its own sales. Here are some of the key retailers to check in on…
Amazon: We expect big savings on camera, lenses, memory cards, and more
Apple: Great deals on new iPhones when you trade in your old handset
Canon UK: Buy direct from the source and tap into Summer Savings
Jessops: Deals from the iconic camera store
John Lewis: The latest deals on electrical equipment
Park Cameras: Amazing Cashback savings on cameras & lenses
Wex Photo Video: Great deals on Canon, Rotolight, Elinchrom & more
Mixbook: Amazing deals on personalised photo books
Early camera deals
Prime Day FAQS
When is Amazon Prime Day 2025?
Amazon has confirmed that Prime Day 2025 will run from July 8 through July 11, stretching the savings across four full days for the first time. That gives photographers a full 96 hours to scout out serious bargains, doubling the usual 48-hour window we've come to expect.
In the US and UK, deals will start dropping from midnight PDT / GMT with fresh waves of time-limited offers landing each day. Expect plenty of camera-related flash sales in the mix - but the best ones won’t hang around for long.
Do I need to be a Prime member to get the deals?
Yes, most of the best deals - especially the time-limited lightning deals which will be launching each day at Midnight are exclusive to Prime members. If you're not already signed up, Amazon usually offers a 30-day free trial, which can be used to access the offers.
Is it worth waiting until Black Friday instead?
Not necessarily. While Black Friday sometimes brings deeper discounts, Prime Day is far more focused—and for camera gear, it often matches or even beats Black Friday prices. If you see a good deal on something you’ve been eyeing, don’t wait until November.
You must confirm your public display name before commenting
Please logout and then login again, you will then be prompted to enter your display name.
