You can pre-order the Sigma 24-70mm f/2.8 for HALF the price of Sony's version

You can pre-order the Sigma 24-70mm f/2.8 for HALF the price of Sony's version
(Image credit: Sigma)

Photography can very much be a pay-to-play hobby (and profession!), with each individual piece of kit easily costing you thousands of your hard-earned pounds or dollars. However, one of the things that can help save you a bit of cash is stepping outside of your chosen camera's ecosystem and looking at third party manufacturers. For example, the Sigma 24-70mm DG DN Art for Sony E lens is available for pre-order for half the price of its rival own-brand Sony 24-70mm. 

Sitting pretty at $1,099, the Sigma 24-70mm f/2.8 DG DN Art is the perfect example of why you shouldn't just automatically reach for your camera manufacturer's own lenses. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.