We love the Sony A7 III. The new Sony A7 IV is great too, of course, but that's a more advanced and a way more expensive camera. The Sony A7 III, meanwhile, continues to be Sony's best all-round value full-frame mirrorless camera, but still offers 4K video, in-body stabilization and 10fps continuous shooting.
The headline news, though, is that this camera is now, somehow, even cheaper than it was over Black Friday - with many retailers now selling the A7 III body for an incredible $1,298. But we particularly like the way that Adorama is going the extra mile for the holidays by offering a free Sony-dedicated Flashpoint hotshoe flashgun, worth $179, as part of this deal!
If you're in the market for a full-frame camera, you could certainly do worse than the Sony A7 III. With a better battery life than its predecessor, 10fps continuous shooting, a new 24.2MP CMOS sensor, high resolution 4K video, 5x slow motion and more, there's not much the Sony A7 III can't do! This full frame mirrorless camera also features dual SD card slots, a joystick for adjusting focus points and the longest rated battery life of any mirrorless camera. The Sony A7 III is also the most popular camera in our office, with several of our writers using this model as their camera of choice.
Great as these deals are, that's still a lot of money to find if you're still deciding about investing in a full-frame system – so we also have a cheaper alternative for you!
Sony has a strategy of keeping older models on sale even when newer ones have superseded them, so you can still get the older Sony A7 II, and at prices which put most smaller APS-C mirrorless cameras to shame. For stills photographers in particular, the A7 II still has what it takes to deliver top-quality 24MP images, and at a price that's a fraction of what it cost when it first went on sale.
