Retrospekt team up with Polaroid and Pepsi in a quirky camera collaboration

retrospekt pepsi polaroid camera
(Image credit: Retrospekt)

Wisconsin-based, camera restorers Retrospekt has teamed up with PepsiCo to launch a reimagined version of the Polaroid 600 instant film camera. Using fully refurbished parts from the original cameras of the 1980s and 1990s, Retrospekt has created a brand new, Pepsi branded exterior to house them in. 

Working to revive vintage analog Polaroid cameras, Retrospekt source old components and restore them so they work as new. The revitalized components are then placed inside newly molded housing made to the same specification as the original Polaroid 600. Combining the old with the new, Retrospekt is able to put a fresh take on a retro design while maintaining the integrity and lovability of Polaroid cameras. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.