This viral, cheap compact camera just got an update that looks straight out of the 1990s

Camp Snap originally launched as a screen-free camera for kids – but the Nineties disposable-camera-like feel in a digital format quickly earned it viral status, along with respect among digital minimalists and retro camera fans. Now, the same Camp Snap has a new look: a denim makeover that feels reminiscent of the camera’s Nineties vibes.

The Camp Snap Denim Drop is a limited edition version of the popular cheap compact camera, wrapping the camera in both the look of a favorite pair of jeans and real denim texture, according to the company.

When I first tried the Camp Snap, I loved the compact’s simple use, cute design, and imperfectly lovely images that felt close to the disposable snapshots of my own childhood. As a camera that retails for around $70 in the US, it’s not the most durable, well-made option, but the feel also gives it that disposable film camera nostalgia, despite being reusable.

But there’s more to the new denim color than just a fresh look – Camp Snap’s viral success has meant limited stock, with the sold-out banner popping up on several color variants. I expect the new colorway will come with a fresh batch of stock that may help those who have been eyeing the retro-looking camera for a while.

Outside of the new denim look, the Camp Snap Denim Drop maintains the same specifications of the other colors. It is an 8MP camera with a small 1/3.2-inch sensor designed more for retro charm than pixel-peeping perfection. The included microSD card fits 2,000 images, while the battery is rated for 500 shots.

Then, of course, there’s the headline feature: the Camp Snap is screen-free and shooting is done entirely with a small viewfinder. That’s what helps make the digital camera feel more like a disposable film camera – and why the camera is loved among digital minimalists and parents.

While the Denim Drop is a special edition, the camera retails for $65 / £52 / AU$109 and is available beginning today from Camp Snap’s website.

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