RED and Fujifilm's new Camera to Cloud tech could change film-making forever

Woman using Red V-Raptor camera on film set
(Image credit: Adobe/Red)

Each year at Adobe's global event, Adobe Max, the software giant announces a flurry of new features. Generally, it's the changes to Photoshop and Lightroom that are the most interesting to us. But this year, at Adobe Max 2022, something else is grabbing our attention: one that could potentially revolutionize the workflow of filmmakers around the world.

Over more than a century of film and video production, one thing has remained constant. Once you've shot your footage, you then have to spend time and effort downloading it onto some sort of physical media. You then have to find a way of sharing it with your post-production team, most often via courier. They then have to download it at their end. Only then, finally, can editing begin.

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Tom May

Tom May is a freelance writer and editor specializing in art, photography, design and travel. He has been editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. He has also worked for a wide range of mainstream titles including The Sun, Radio Times, NME, T3, Heat, Company and Bella.