Polaroid's peachy keen new film is more than meets the eye

Polaroid Pantone Color of the Year 2024 Edition i-Type film
(Image credit: Polaroid • Marqel Allen)

To celebrate Peach Fuzz (12-1023) being named the 2024 Color of the Year by Pantone, Polaroid's latest collaboration brings the warm cosy color – and all that it represents – to instant film. 

The first-ever collab between the imaging giants, the Polaroid Pantone Color of the Year 2024 Edition i-Type instant film is a beautiful limited edition stock, offering photographers using the best Polaroid cameras a sumptuous new canvas on which to show their work. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.