Polaroid Now+ review

The Polaroid Now+ is an old school instant camera with new school creativity – and could be the best Polaroid ever

5 Star Rating
Polaroid Now+
(Image: © James Artaius)

Digital Camera World Verdict

The Polaroid Now+ is our new favorite member of the Polaroid family. For full-size instant photographs, with enviable sharpness and unique vintage character, it can't be beaten – and, with creative tools including lens filters and full manual control, it's far more than just a point-and-shoot camera. Some features rely on you controlling things with your smartphone, which makes the process a little less instant, but the results are more than worth the small additional effort. This is the instant camera you'll want at your next party.


  • +

    Great image quality

  • +

    Tripod mount

  • +

    Aperture priority mode

  • +

    Brilliant app


  • -

    Prints work out expensive

  • -

    No selfie mirror

  • -

    Some features app-only

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The Polaroid Now+ is the latest member of the Polaroid family, and promises the manufacturer's best ever analog performance combined with some first-ever creative tricks – some revolving around new physical features, others requiring the newly designed smartphone app. 

As you'd expect, the Polaroid Now+ is an evolution of the existing  Polaroid Now – which already stands as one of the best instant cameras on the market. Taking everything that was great about that camera, but adding new functionality, it opens up creative possibilities such as light painting, aperture priority, portrait mode and even lens filters. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.