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Noct cool NiSi! New f/0.95 lens name could land Nisi in legal hot water…

Noct cool NiSi! New f/0.95 lens name could land Nisi in legal hot water…
(Image credit: Sony Alpha Rumors)

Just over a year ago, Chinese company NiSi announced a 75mm f/0.95 manual focus lens for photographers. Built for Sony E, Canon R, Nikon Z and L-mounts, this piece of glass seems to only be the sixth lens that NiSi has developed - which is what makes this particular blunder so potentially damaging. 

Rumor website Sony Alpha Rumors reports that NiSi has apparently named their lens the Rumiere Noct-Master APO 75mm f/0.95. Now, unless you've been living under a rock recently, you'll likely have heard the substantial buzz around Nikon finally announcing the specs and price for the Nikkor Z 58mm f/0.95 S Noct lens

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With an £8,000 price tag, the Nikon Noct is undoubtedly a premium product. However, it backs up this substantial chunk of money with some serious technological wizardry. With four ED glass elements, three aspherical lens elements and two separate anti-flare coatings, the Noct is likely to be an incredibly impressive piece of glass. 

NiSi's lens has 'Noct-Master' in its title, but could this spark a legal battle with Nikon?

NiSi's lens has 'Noct-Master' in its title, but could this spark a legal battle with Nikon? (Image credit: Sony Alpha Rumors)

Considering this, we can't imagine that Nikon would react well to a smaller company swooping in to steal their bokeh-fuelled thunder. By NiSi using the word 'Noct' in the title of their new lens (that just so happens to be a comparable focal length, have an aperture of f/0.95 and be manual focus) NiSi seem to be playing a dangerous game. 

However, there is always the chance that this is a deliberate ruse to drum up some press for a company that's never released a dedicated consumer stills lens before - and has only been selling lenses since 2018! Considering that NiSi started out as a filters company, and has only released a line of cine lenses up until this point, we wouldn't be overly surprised if the 'Noct-Master' moniker is quietly dropped once it's helped to drum up sufficient interest in the product. 

Regardless of whether this is a marketing ploy or a genuine misstep on NiSi's part, there hasn't been any public move from Nikon (although that doesn't mean that there aren't some stern cease-and-desist letters landing on NiSi's doorstep right now). However, it will be interesting to see what price point this 75mm f/0.95 will be priced at. If it significantly undercuts Nikon's own Noct offering, we could see the 'Noct-Master' proving fairly popular. 

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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something she is so adept at that she's delivered workshops for the likes of ITV and Sue Ryder. Before joining the site, her formidable hands-on abilities served her well as features editor for Practical Photography. A freelance photographer in her own right, she is a proud Nikon DSLR shooter.