No 8K for Panasonic: consumer demand "is not enough"

No 8K

Panasonic has no imminent plans to join the 8K video arms race, believing that there "is not enough" demand for the technology in the consumer marketplace at the moment.

This comes after reports in March that the long-awaited successor to the Panasonic Lumix S1H might feature a 50MP sensor and 8K capability – but the manufacturer appears to have stamped out those rumors in no uncertain terms. 

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James Artaius
Editor

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.

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