New app uses a photo of a dog's nose to reunite lost pooches with their owners

Iams NOSEiD app
(Image credit: Mars Petcare)

Forget face detection, or even animal Eye AF - Iams, a brand usually associated with pet food, has launched a new app called NOSEiD. It isn't used for capturing photos, but rather identifying dogs in existing images by the shape of their snouts. The idea is this unique nose data can then be used to identify lost dogs and reconnect them with their owners.

(Image credit: Mars Petcare)

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Ben Andrews

Ben is the Imaging Labs manager, responsible for all the testing on Digital Camera World and across the entire photography portfolio at Future. Whether he's in the lab testing the sharpness of new lenses, the resolution of the latest image sensors, the zoom range of monster bridge cameras or even the latest camera phones, Ben is our go-to guy for technical insight. He's also the team's man-at-arms when it comes to camera bags, filters, memory cards, and all manner of camera accessories – his lab is a bit like the Batcave of photography! With years of experience trialling and testing kit, he's a human encyclopedia of benchmarks when it comes to recommending the best buys.