It looks like Panasonic's "completely new kind" of camera is coming next week

Surreal Panasonic Lumix teaser image, with holographic eyes gazing at each other and the Lumix logo between them
(Image credit: Panasonic)

Panasonic is teasing the launch of its new camera – previously reported to be a "totally unexpected" kind of product – for May 23.

A surreal invitation image has been sent out in China, featuring the Lumix logo and the text "capture true color" (the text in the middle of the picture says "Sincerely invites" and the name of a Chinese person, presumably a journalist).

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.