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Is Canon still innovating?

Canon PowerShot G1 X Mark III

“We lag behind other companies,” said Canon Chairman and CEO Fujio Mitarai in a recent interview with Nikkei Asian Review (opens in new tab), when talking about Canon’s position in relation to the cutting edge of new technology. And when you look at the firm’s recent releases, it’s easy to see where he’s coming from. Has Canon lost its taste for innovation?

Canon's EOS 6D Mark II

Canon's EOS 6D Mark II

If you look at Canon’s release slate over the past year, the biggest recent showstopper has been the EOS 6D Mark II, announced back in June 2017. A sophisticated full-frame DSLR, and a welcome (arguably overdue) update to a much-loved camera, it ticks a lot of boxes for a major exciting release. So how does it stack up?

As we discovered in our review (opens in new tab), it is, of course, an excellent camera. Superb. Canon makes excellent cameras, and almost any photographer would find the EOS 6D Mark II more than adequate for their needs. What it isn’t, however, is a particularly exciting leap forward. We found it to be a pleasant camera to use, but little more than that. As for image quality, “good but unremarkable compared to rival full-frame DSLRs … not a big jump compared to the EOS 6D.” 

Read more: Canon EOS 6D Mark II (opens in new tab)

Techradar’s Phil Hall noted (opens in new tab) that while the EOS 6D Mark II was a better camera in every way than its predecessor, the lack of a 100% viewfinder and 4K video was disappointing. The original EOS 6D basically kick-started the notion of an affordable full-frame camera, but in the last five years the other manufacturers have muscled in on that territory. To stand out in 2017, the EOS 6D Mark II needed to do something special. It did not.

Canon has faced increasing competition in recent years, particularly from the likes of Sony, whose A7 models accept Canon's EF lenses via adapters 

Canon has faced increasing competition in recent years, particularly from the likes of Sony, whose A7 models accept Canon's EF lenses via adapters 

This isn’t an isolated incident. The EOS 5D series famously revolutionised filmmaking, and while the current EOS 5D Mark IV is an excellent camera, it is, at the same time, little more than a stolid, expected update that did little to deal with increased pressure from Sony, whose Alpha 7 CSCs are wooing more and more filmmakers. Of course, there have been a number of other recent releases, including mid-range DSLRs like the EOS 200D (opens in new tab) and EOS 77D, and entries to the mirrorless M line like EOS M100 (opens in new tab)

Read more: 20 things you never knew about Canon lenses (opens in new tab)

What does the future hold?

Canon users reading this, however, should pause a moment before jumping ship. In the same interview with Nikkei Asian Review, Fujio Mitarai discussed plans for the company to regain its place at the forefront of technological development, and there are already signs of that happening. 

In 2017, Canon Inc. ranked third in terms of US patent awarded (opens in new tab), and the firm was granted a total of 3,285 patents throughout the year. As most people are aware, Canon is involved in many sectors outside of imaging, but it’s reasonable to assume that its imaging department won’t have been left out of this haul – particularly when you consider that the firm received a 2017 Technology & Engineering Emmy for its 4K cinema lenses (opens in new tab), in recognition of its contribution to the film world.

One of Canon's video-centric lenses, the CINE-SERVO 50-1000mm T5.0-8.9 Ultra

One of Canon's video-centric lenses, the CINE-SERVO 50-1000mm T5.0-8.9 Ultra

In discussing the creation of the CINE-SERVO 50-1000mm T5.0-8.9 Ultra-telephoto zoom lens, the firm made use of “the most advanced computer simulation tools to seek the necessary optimization in both the optical system and the optomechanical systems to achieve success.”

While we’re only at the rumour stage, 2018 is looking to be an interesting year for Canon. We’re due updates for the EOS 80D and EOS 7D Mark II (opens in new tab), and somewhat encouragingly, CanonRumors has reported promise of “a shakeup” for the prosumer APS-C DSLR world. The same source has also said we can expect the firm’s first 4K APS-C camera, and the fact that 2018 is both an Olympic and a World Cup year means new professional gear is definitely on the cards.

Time will tell if 2018 proves to be the year Canon rediscovers its taste for innovation – but the early signs are certainly encouraging.

Read more: What new cameras are coming out in 2018? (opens in new tab)

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Jon spent years at IPC Media writing features, news, reviews and other photography content for publications such as Amateur Photographer and What Digital Camera in both print and digital form. With his additional experience for outlets like Photomonitor, this makes Jon one of our go-to specialists when it comes to all aspects of photography, from cameras and action cameras to lenses and memory cards, flash diffusers and triggers, batteries and memory cards, selfie sticks and gimbals, and much more besides.  


An NCTJ-qualified journalist, he has also contributed to Shortlist, The Skinny, ThreeWeeks Edinburgh, The Guardian, Trusted Reviews, CreativeBLOQ, and probably quite a few others I’ve forgotten.