Basically, it's a thumb-sized action camera which can be mounted magnetically on your clothing or its supplied mount, or used in its pebble-shaped case, which opens out to form a grip, complete with fold-out tripod lens – the case also charges the tiny Go 2 camera.
But Insta360 has also announced this special Minions edition with a two-tone blue and yellow livery and a cheeky grin just under the lens.
The good news is that the Minions Edition will not be a lot more expensive than the regular version, selling for $329.99, which is $30 more than the regular $299.99 editions.
The bad news (the REALLY bad news) for some Minions fans is that it will only be available in the US, Canada, Japan, Mainland China, Hong Kong and Taiwan. It retails for $329.99.
If you live in the UK, Europe or other territories not on this list, then you will either need to hide this information from your kids or organize an expensive family holiday just so that you can buy one!