Hell freezes over: Microsoft and Sony partner on AI-powered camera

Hell freezes over: Microsoft and Sony partner on smart camera
(Image credit: Microsoft / Sony)

No, it's not April 1st: Microsoft and Sony really are partnering on new smart camera technology. Just when you thought 2020 couldn't get any crazier.

The decades-long arch rivals, which are currently duking it out with Xbox Series X and PlayStation 5 (and have previously gone to war over technology formats such as Sony's Blu-ray versus Microsoft's HD-DVD), have set aside their differences to make an AI-powered camera solution.

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.