Deja vu: Sony is launching a vlogging camera – 8 weeks after launching a vlogging camera

Sony teaser for new vlogging camera
(Image credit: Sony)

We had to do a double-take, but it's true: Sony is announcing a new vlogging camera next week – less than two months after announcing its last vlogging camera.

Yes, after launching the Sony ZV-E1 on March 29, the manufacturer has revealed that it is launching another vlogging camera on May 23. And on top of that, it looks to be another in Sony's increasingly confusing line of ZV vlogging cameras.

In what seems to be an effort to convoluted the new product line as much as Sony's A6XXX series, that means the new ZV camera will be joining the Sony ZV-E1, Sony ZV-1, Sony ZV-1F and Sony SV-E10. All of which we need some sort of diagram to tell apart (or check our handy Sony ZV-1 vs ZV-1F vs ZV-E10 vs ZV-E1 guide).

Precious little is known about the new camera, aside from the scant details on the YouTube holding page ahead of launch. "New product release on May 23rd, 2023 | Sony" is the title of the video, with the description "Be ready for the new camera May 23rd, 10:00 EDT / 15:00 BST / 23:00 JST".

Sony Alpha Rumors reports that it will be a successor to the ZV-1, which was a fixed-lens compact camera with a one-inch sensor. 

As you can see from the image above, Sony appears to be going with the tagline "All for vlogging" – perhaps in no small part to distinguish it (or its target audience) from the "ultimate content creation experience" tag of the ZV-E1.

Vlogging cameras are definitely the "in" thing right now among the manufacturers. Canon has just launched the rule-redefining Canon PowerShot V10, and rumors that the imminent Fujifilm X-S20 will have a dedicated 'VLOG' function on the mode dial – suggesting that it is setting its sights on the vlogging market.

If you enjoyed this article, you might be interested in learning more about the best cameras for vlogging, or if you already have a camera then check out the best lenses for vlogging.

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.