"We had a lot of options" but customers wanted a baby Z9, says Nikon

Keiji Oishi
Nikon’s Manager of User Experience Planning Keiji Oishi speaking at the Z 8 launch at the Photo London exhibition. (Image credit: Future)

With the launch of the new – and incredible Z9-like – Nikon Z8, a lot of questions were raised. Not least of which: why did Nikon essentially release the Z9 again in a slightly different chassis, rather than making the Z8 its own distinct product.

Thankfully, we had the chance to ask all our questions about the Nikon Z8 (and its positioning next to the Nikon Z9) directly to Keiji Oishi, Nikon's manager of user experience planning.

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Adam Waring

Adam has been the editor of N-Photo: The Nikon Magazine for almost 12 years, and as such is one of Digital Camera World's leading experts when it comes to all things Nikon-related. 

Whether it’s reviews and hands-on tests of the latest Nikon cameras and lenses, sharing his skills using filters, tripods, lighting, L brackets and other photography equipment, or trading tips and techniques on shooting landscapes, wildlife and almost any genre of photography, Adam is always on hand to provide his insights. 

Prior to his tenure on N-Photo, Adam was also a veteran of publications such as PhotoPlus: The Canon Magazine, so his wealth of photographic knowledge isn’t solely limited to the Big N.