Canon and Fujifilm have big brass balls – and I respect these ballsy, crazy cameras

Instax Pal x Canon Ivy Rec
The Instax Pal and Canon Ivy Rec – crazy cameras with huge cojones (Image credit: Fujifilm • James Artaius)

The modern camera marketplace is very safe. Even the best mirrorless cameras, by and large, aren't very daring. Lots of megapixels, 4K video, bit of stabilization, bang – chuck it on the market. Aside from ergonomics and the logo on top, there's a whole lot of overlap. 

What I really love, and truly appreciate, is when companies do something truly different. When they take risks and try something ballsy. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.