If you've been thinking about upgrading to a full-frame mirrorless camera or switching systems, now's a great time to make the leap. Featuring one of the highest-resolution sensors, the Sony A7R IVA is now available for just £2,136.55 at Park Cameras.
With this offer, you save over £860 on the 61-megapixel Alpha's regular price tag of £2,999, using the voucher code SONYCAMERA5. This is the lowest price the Sony A7R IVA has seen in the past 12 months.
If you're after a true powerhouse, this Sony A7R IVA offer is unbeatable. The A7R IVA delivers incredible resolution for both stunning photos and cinematic video – without the bulk or high price of a medium format system, making this deal even more tempting.
At the heart of the A7R IVA is a 61MP back-illuminated full-frame sensor that captures razor-sharp detail and performs beautifully even in low-light conditions. This next-gen sensor technology will make your images stand out with clarity and richness.
Want to push the detail even further? With Pixel Shift Multi Shooting, you can create jaw-dropping 240.8MP composite images – this means you get imagery with 19,008 x 12,672 pixels (!)
If you shoot fast genres like action or wildlife, the real-time Eye AF with 567 phase-detection points has your back. It tracks humans and animals across 74% of the frame, so you never miss a moment – whether you're creating photographic or videographic work.
So, if you've ever had your eye on this camera and want to create visuals that rival medium format quality, now's the time to grab the Sony A7R IVA at its best price yet – the lowest I've seen in the past year.
Check out our rundown of the highest-resolution cameras available today, and see our recommendations for the best lenses for the Sony A7R IV
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