I don't even shoot APS-C, but I still want this £499 Sony super-telephoto workhorse lens!
The Sony E 70-350mm f/4.5-6.3 G OSS drops below £500 for Prime Day – a lightweight telephoto dream for wildlife and sports shooters

Amazon Prime Day is a goldmine for camera gear deals – and if you're an APS-C shooter, this is the deal for you. The Sony E 70-350mm f/4.5-6.3 G OSS lens just dropped to £499.99.
This is one of the best prices we've seen in a long time, and a solid £189 discount off its usual £689 price tag.
Save £189.87 This lens is a super telephoto zoom that punches way above its weight. It's incredibly sharp, fast-focusing, and thanks to its built-in optical stabilization, you can even shoot handheld without worry.
If you're into wildlife or sports photography, the Sony E 70-350mm f/4.5-6.3 G OSS lens is a true workhorse optic. It's sharp across the frame, fast to focus, and delivers serious reach. And while I'm a Sony shooter myself, I don't shoot on an APS-C sensor – but this lens still caught my attention. Right now, it's going for just under £500, and if I had an APS-C setup, I'd buy this lens.
This lens is built for APS-C format E-mount cameras and is a powerful tool when paired with Sony's A6000-series cameras or the Sony Z-E10 II. It offers a massive 5x super-telephoto zoom range (giving you a 105-525mm full-frame equivalent). It outclasses options like the E 55-210mm f/4.5-6.3 OSS, giving you more reach, better sharpness, and faster handling.
At just 625g, the Sony E 70-350mm f/4.5-6.3 G OSS is a breath of fresh air in a world where super telephotos are often back-breaking (and bank-breaking). And thanks to its built-in optical stabilization, you've got a lens that's ideal for handheld shooting.
Sure, the aperture range of f/4.5-6.3 might not be the widest – but that wouldn't be a dealbreaker for me. Sony's APS-C cameras handle high ISO settings well, and if you need to bump up the ISO to compensate for the smaller aperture, you can do it without sacrificing much in terms of noise or detail.
So, if you shoot on a Sony APS-C body and want serious telephoto reach for wildlife, action, aviation, or distant landscapes – this is the lens. Now, during prime day, this price-to-performance ratio is hard to beat.
Check out best Sony lenses and the best Sony telephoto lenses.
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Kim is the Staff Writer on Digital Camera World, and formerly Technique Editor at Digital Photographer, focusing on the art and science of photography. With a Master’s degree in Photography and Media, she is driven to educate through an analytical approach, visually and technically. With her guides and tutorials, Kim seeks to uncover new facets of this time-honoured medium and foster a deeper understanding of its profound role in culture. Kim highlights topics that resonate with modern society, including women in photography and critical issues such as environmental conservation. She also discusses and reviews camera gear, giving you an overview to find the best fit for your photography journey.
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