We're yet to give our final verdict on the brand-new vlogging camera from Sony, but having spent a little time getting hands-on with the ZV-E10, we're pretty impressed. It could be Sony's best APS-C camera yet – as long as you're not a stills photographer – and could be one of the best vlogging cameras to date.
But what makes the Sony ZV-E10 worth considering is its price point. In its press release, Sony listed a suggested RRP of AU$1,249 for the body alone and AU$1,449 for the kit with the 16-50mm PZ lens. That makes it one of the cheapest cameras Sony has made.
If that price wasn't tempting enough, Aussie camera retailer CameraPro has the little snapper up for pre-order at a lower price than Sony's. Right now, you can order the ZV-E10 body for just AU$1,099 from CameraPro, while the single lens kit is just AU$1,298.
With the ZV-E10, Sony has made vlogging more mainstream. This camera is pocket-friendly, in both size and cost, and it has the capabilities to outdo some of the competition.
Just look at the video specs and you'll know why – 4K/30p video capture oversampled from 6K, full HD (1080p) at 120fps, Sony S-Log for wide dynamic range and colour for those who do some post-production work, and a portrait mode for vertical shooting.
Want to get creative in-camera? There's a Bokeh Switch to blur the background, and a Product Showcase for when you want to show off an object. Then there's an Active mode for smoother footage when you're walking around.
No special software is needed to use the ZV-E10 as a webcam, and you can livestream via a USB cable to a PC.
While it's clear this camera was designed for YouTubers and content creators, stills photographers haven't been forgotten. There's 11fps burst rate with a JPEG buffer memory of 116. The autofocus system is made up of 425 phase-detect points and 425 contrast-detect points for a combined coverage of 84%.
It boasts an AF speed of 0.002 seconds (not the fastest from Sony, but pretty darn fast anyway), with both Real-Time Eye AF and Real-Time Tracking onboard. There's even Touch Tracking if you want to use the rear display.
Need we say more?