The Fujifilm X100V might be the most successful camera ever – thanks to TikTok

Alistair Campbell shows you how to photograph the golden season, minus the golden colours
(Image credit: Future, Alistair Campbell)

TikTok has been the instigator of several product crazes that have sent people into a buying frenzy. The hashtag #TikTokmademebuyit doesn’t exist for no reason; it’s a genuine phenomenon and can work on anything from a sunset lamp (a great divide for photoshoots), to skincare products and even kitchen gadgets. 

Perhaps the most expensive and in-demand product to be affected by TikTokers' sheep mentality, though, is the Fujifilm X100V.

♬ Kübla - Wyl & Wun Two

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.