Sony knocks Canon off the top spot for mirrorless camera sales

Sony FE 35mm F1.4 G Master
(Image credit: Sony)

It's official – Sony has managed to overtake Canon when it comes to sales for mirrorless cameras. In 2019 Sony's market share was 22.7% compared to Canon's healthy 31.6% share. However, Canon has seen a drop in market share across the board for both DSLR and mirrorless cameras in 2020's BCN report. 

Due to this Sony has managed to sneak the number one spot away from Canon, with the company's market share increasing to 27.4% – and Canon's dropping down to just 23.8%, which is a considerable fall. 

• Read more: Best Sony lenses

BCN Ranking recently published their data (via Photo Rumors), gathered from around 40% of Japanese retailers. It's important to mention that this may not be indicative of the global markets, but it doesn't paint a great picture for Canon. The drop in overall market share is probably more concerning than the slip to second place in one category. While Canon continues in pole position in the DSLR and point and shoot categories, it has seen a drop in market share for both DSLR and mirrorless cameras. 


(Image credit: BCN )

One of the potential causes of Canon's loss of market share could potentially be the problems Canon has had with maintaining stock levels. With the release of the Canon EOS R6 and Canon EOS R5, the camera industry's attention was locked securely onto Canon. Unfortunately, a lack of stock may have prevented customers from making their intended purchases.

However, Sony has experienced a healthy degree of growth, having done pretty well in the video camera category with its market share has increased from 35.1% to 37.3%. However, the increases enjoyed by Sony aren't quite as sharp as the drops suffered by Canon, so it seems that other manufacturers have also managed to cipher some sales from the imaging giant as well. 

Having said that, there is some good news for Canon. The point and shoot category has been doing extremely well for Canon with its market share dramatically increasing from 29.8% to 39.1%. Plus, while Canon has suffered some drops in market share in certain categories, the manufacturer still reigns supreme in two out of the five camera categories.

Finally, Olympus seems to have done rather well too with its third place position for mirrorless camera sales. Although it's market share has dropped marginally, the company remains a popular option for users. 

Read more:

Canon EOS R5 review
Best Canon camera
Best Canon RF lenses
The best mirrorless camera
The best DSLRs right now

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Usman Dawood

Usman is a commercial and architectural photographer based in West Yorkshire, who has been working professionally for over seven years. He has also spent over four years as a writer for the biggest photography sites in the world, including Staff Writer for Digital Camera World, senior staff writer for FStoppers, and tech writer for Petapixel. 

With a particular interest in technology developments, high-resolution imaging and the high-end cameras, Usman has been on the cutting edge of camera news as well as writing features about medium format systems and global shutters, and has reviewed some of the latest Leica cameras as well as a tripod that’s even taller than Andre the Giant!