Sony is launching a new camera on Monday

Sony CineAlta announcement
(Image credit: Sony)

Sony is teasing the launch of a new CineAlta camera on Monday in what is possibly one of the shortest, most dramatic and least informative trailers ever. There’s been no word on what it is or when it might be released but our guess it’s not going to be a camera for your average videographer.

CineAlta is Sony’s series of professional digital movie cameras that replicate many of the same features as 35mm film motion picture cameras. The first CineAlta camera was developed in 1999 and was used by George Lucas to film Episode II of the Star Wars prequel trilogy, which just so happens to be the first major motion shot entirely digitally. 

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.