"See you soon" – Fujifilm teases its new camera for later this month

Fujifilm teaser image – silhouetted camera with the text "See you soon"
(Image credit: Fujifilm)

Fujifilm is teasing a new camera – and teasing that it will be announced at its upcoming X Summit, taking place in Tokyo on February 20. 

A 16-second teaser video has been uploaded to Fujifilm's YouTube and social media channels around the world, depicting a camera in silhouette with the text "See you soon". You can see some of the videos embedded below.

The camera has been carefully blacked out, save for a silver of silver on the top plate. The shape suggests a compact camera, as the outline does not match the silhouette of the X-Series Fujifilm cameras styled after SLRs, and looks too compact to be a GFX medium format camera

"See you in TOKYO!! 🇯🇵 Please tune in to X Summit TOKYO 2024 on the FUJIFILM X Series YouTube Channel on February 20th," posted Fujifilm Canada on Instagram.

"See you in TOKYO! Please stay tuned for X Summit TOKYO 2024," wrote Fujifilm US, and "Not long now... See you in Tokyo," said Fujifilm UK all using the hashtag #XSummitTokyo2024.

The Fujifilm Japan Instagram threw in a few more tags for good measure. "Tuesday, February 20th from 14:30 on YouTube channel. X Summit TOKYO 2024 live streaming! For more information, check out the link in @fujifilmjp_x's story highlight 'X Summit'! #FUJIFILM #FUJIFILM #X series #fujifilm_xseries #fujifilmgfx #Fujifilminlovewithcolor #xsummit"

Fujifilm confirmed the X Summit earlier this month, where it also noted that this year is the company's 90th anniversary.

Taking place on February 20, the Tokyo X Summit is just days before and a few miles away from the monolithic CP+ 2024 – being held in Yokohama from February 22-25.

Since CP+ is traditionally host to a number of big camera announcements (this year expected to include a new flagship camera from Canon), it makes sense for Fujifilm to reveal its latest product a little earlier for maximum fanfare.

Take a look at the best Fujifilm cameras, along with the best Fujifilm lenses for X Mount and the best Fujifilm GF lenses for medium format.

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.