Pitbull's new music video is shot on a Sony A7S III AND it's really bad

Screen grab from the Pitbull and Lil John music video for Jumpin
(Image credit: Pitbull)

American rapper Pitbull who is best known for dance anthems Timber feat Kesha, and Give Me Everything featuring Ne-Yo, Nayer, and Afrojack has just released a music video for his new single Jumpin. Despite the rapper’s high profile – and capacity for a high-budget shoot – the entire thing was actually shot on a Sony A7S III and a Zeiss Batis 40mm lens and some have described it as "One of the worst music videos" they’ve seen. I'm inclined to agree. 

To give credit where credit is due, Pitbull is an artist with a net worth of more than $100 million dollars. He could easily afford to shoot a music video on a more expensive cinema camera, yet he chose to hire a videographer using a $3,500 camera. While some people are criticizing the video for looking like it’s been filmed on a phone, I personally think that’s more down to the effects used in the editing process and the fact that some of it is shot in vertical mode.

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Hannah Rooke
Staff Writer

Having studied Journalism and Public Relations at the University of the West of England Hannah developed a love for photography through a module on photojournalism. She specializes in Portrait, Fashion and lifestyle photography but has more recently branched out in the world of stylized product photography. For the last 3 years Hannah has worked at Wex Photo Video as a Senior Sales Assistant using her experience and knowledge of cameras to help people buy the equipment that is right for them. With 5 years experience working with studio lighting, Hannah has run many successful workshops teaching people how to use different lighting setups.