Photographers are getting obsessed with AI. What was wrong with using our own intelligence?

Lightroom hack: Duplicate and Invert Mask
Lightroom's AI masking can detect skies, subjects, objects, backgrounds, people, faces and features – but it does seem more like a labor-saving tool than a breakthrough in imaging. (Image credit: Rod Lawton)

So we've got AI Generative Fill (Photoshop), AI masking (Lightroom) and AI sky replacement (Luminar et al). We've got AI AF with AI subject recognition and tracking, AI image keywording (Adobe Sensei, ON1 Photo RAW) and AI cameras that don't have lenses and simply generate an image based on your location information, the time of day and the weather.

It seems the best photo editing software is nothing with a hefty injection of AI, and that the best mirrorless cameras need AI subject recognition just to be taken seriously.

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Rod Lawton

Rod is an independent photography journalist and editor, and a long-standing Digital Camera World contributor, having previously worked as DCW's Group Reviews editor. Before that he has been technique editor on N-Photo, Head of Testing for the photography division and Camera Channel editor on TechRadar, as well as contributing to many other publications. He has been writing about photography technique, photo editing and digital cameras since they first appeared, and before that began his career writing about film photography. He has used and reviewed practically every interchangeable lens camera launched in the past 20 years, from entry-level DSLRs to medium format cameras, together with lenses, tripods, gimbals, light meters, camera bags and more. Rod has his own camera gear blog at but also writes about photo-editing applications and techniques at