Nikon to release affordable entry-level camera with "enhanced video functions"

Nikon Z30 mockup
A mockup of the rumored Nikon Z30 (Image credit: Digital Camera World)

The Nikon Report 2021 has recently been released, detailing some of Nikon's plans for the future of the imaging company. One of these plans includes the introduction of new "entrance models" that will not only be affordable, but will also have good video functionality as well.

With the Nikon D3500 discontinued in Japan, we're not surprised to see Nikon pursuing a new inexpensive entry-level model. While there's no further official information on what kind of camera we could be expecting, it seems likely that it will be a Z mount camera.

• Read more: Best Nikon camera

The confirmation that this entry-level camera will have good video functionality will help it appeal to an increasingly video-focused market. Plus, this mention in the Nikon Report 2021 (via Digital Camera Info) also falls in line with the Nikon Z30 rumors that we've been seeing for quite some time. 

Having a super-affordable entry-level camera is the perfect gateway product to introduce new users to a lens system. After all, if you already have some lenses that will work with your first camera, why wouldn't you upgrade within the system so that you don't have to replace everything you already have? Canon and Nikon's mirrorless mounts are both currently missing the affordability factor that models such as the Nikon D3500 and the Canon EOS 2000D currently bring to their DSLR mounts. 

While there currently isn't any information on what sort of pricing the Nikon Z30 could have, we would love to see this upcoming entry-level Z-mount camera fall around the $600–$700 mark. Not only would this make it super competitively priced, but it would also differentiate it enough from the Nikon Z50, which currently goes for around $850.

Nikon hasn't indicated when exactly we'll see this new entry-level camera, so it seems we'll have to wait a bit longer for any further details. 

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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.