New GoPro cameras – NOT just the Hero – coming says CEO Nick Woodman

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(Image credit: GoPro)

It's not a secret that GoPro is – or at least has been – in trouble; the company's share price peaked at nearly $87 per share in 2014, slumped dramatically in 2015, and has drifted below $2 until (briefly) yesterday's earnings call in which the CEO told investors that GoPro was planning a wider range of new cameras, not just the Hero.

The problem has long been understood, too. Just having one of the best action cameras wasn't enough; there is a 'TAM' (total addressable market) – essentially GoPro grew fast until it had reached all the people who wanted GoPro-like cameras, and it had no one left to sell to. (And since then there have also been competitors.)

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Adam Juniper
Managing Editor

With over 20 years of expertise as a tech journalist, Adam brings a wealth of knowledge across a vast number of product categories, including timelapse cameras, home security cameras, NVR cameras, photography books, webcams, 3D printers and 3D scanners, borescopes, radar detectors… and, above all, drones. 

Adam is our resident expert on all aspects of camera drones and drone photography, from buying guides on the best choices for aerial photographers of all ability levels to the latest rules and regulations on piloting drones. 

He is the author of a number of books including The Complete Guide to Drones, The Smart Smart Home Handbook, 101 Tips for DSLR Video and The Drone Pilot's Handbook