Medium format, maximum demand: Fujifilm GFX 100 II backordered in Japan

Fujifilm GFX 100 II
(Image credit: Fujifilm)

Fujifilm has announced that the demand for the newly publicized GFX 100 II has exceeded expectations and may result in a shipping delay in its native Japan. 

The Fujifilm GFX 100 II was unveiled on September 12 2023, delighting existing Fujifilm fans and creating new ones around the world. Such is the early demand for the camera that Japan has already run out of its allocated stock for the territory.

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Kalum Carter
Staff Writer

Kalum Carter is a photographer, photo editor and writer based in the UK, and for almost a decade he has worked with brands and publications to create, edit, and sequence imagery. Having recently graduated with a Master's Degree in Photography from the University of the West of England (UWE), Kalum joined Digital Camera World as a Staff Writer, covering news, reviews, and his biggest passion – photography books! 

Kalum's photography has been published and exhibited around the world, and he continues to photograph on a project-by-project basis. He is currently working on a personal project capturing the people and landscape of Gower, South Wales. Currently untitled, this body of work will be exhibited for the National Trust later this year.