Fujifilm just spent $30.5 million to make more Instax film

A stack of piled up Instax film on a green surface
(Image credit: James Artaius)

The global demand for Instax film is so high that Fujifilm is pumping in ¥4.5 billion – approximately $30.5 million / £24.3 million – to boost production by 20%. 

We all know that 35mm and 120 camera film have been increasing in scarcity, due to both consumer demand and production shortages. Instant film is not immune to this, either, with new products like the Instax Square SQ40 and Instax Link Square fuelling the public appetite. 

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.