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It's the Nikon Z 50, not the Z50: Nikon says you're spelling it wrong!

Nikon Z 50 not Nikon Z50
(Image credit: Digital Camera World/Future)

Yeah, it caught us out too. Nikon has broken the GOLDEN RULE of camera naming, where you can mix any combination of letters and numbers in any way you like, but there must be NO SPACES. Nikon makes the D7500 and D750, Canon makes the 90D, Sony makes the A7R... everybody knows where they stand. Until now.

So we've been calling the new Nikon mirrorless camera the Nikon Z50, when it's actually the Nikon Z 50. Before that, we wrote about the Nikon Z6 and Z7, when it's meant to be the Nikon Z 6 and Z 7.

We know they're the same thing, but just be aware that Google doesn't – so be careful what you search for.

But it's fine. Nikon can call its cameras what it likes. We wondered what the thinking was, though, so we asked them.

Q: Why is there a space between the 'Z' and the '50', do you know everyone is getting it wrong and do you really mind how it's spelled?

A: “The ‘Z’ represents the brand mark and the ‘50’ is the product designation. Therefore we separated the Z (to represent Z Series) – the two sit apart as a result. The format was first introduced with both the Z 6 and Z 7. From a Nikon perspective we will always adopt the space, but I do admit that it’s quite hard to establish in the public psyche.”
Jeremy Gilbert, Marketing Director, Nikon Northern Europe

Cool. In the meantime, you should read our Nikon Z50 Nikon Z 50 news story and our Nikon Z 50 Nikon Z50 review to see what all the fuss is about.

Read more:
Nikon mirrorless cameras and lenses
• These are the best Nikon cameras right now
• Which are the best mirrorless cameras to get
• DSLR vs mirrorless cameras: we explain the differences

Rod Lawton

Rod is the Group Reviews editor for Digital Camera World and across Future's entire photography portfolio. Previously he has been Head of Testing for the photography division and Camera Channel editor on TechRadar. He has been writing about digital cameras since they first appeared, and before that began his career writing about film photography. 

Rod's near-encyclopedic knowledge of cameras both old and new makes him an invaluable resource, whether we need to ask a question about transparencies or the latest X-Trans sensor. He owns all manner of cameras, from Nikon DSLRs through Olympus, Sony and Fujifilm bodies, and on any given day you'll see him using kit from just about every manufacturer.