It's official! Samsung Galaxy customers HAPPIER than Apple iPhone users

(Image credit: Samsung)

Been wondering whether to invest in a shiny new camera phone and haven't been able to decide between a Samsung Galaxy handset or an Apple iPhone? Well, you might want to take a look at a recently published study that reveals that Samsung Galaxy owners are happier than Apple iPhone users. 

According to the American Customer Satisfaction Index (ACSI) study '2020-2021 ACSI Wireless Phone Service and Cell Phone Study', Samsung secured a score of 81, while Apple fell 2% from its previous score to 80, where its tied with Motorola and Google. 

• Read more Best Samsung phone (opens in new tab)

This could come as a blow for Apple, particularly since the technology giant held first place in last year's study.

As reported by Business Wire (opens in new tab) (via Sam Mobile (opens in new tab)), when it came to highest model ratings, Samsung also swept the board, grabbing the five highest spots. The Samsung Galaxy Note 10 Plus (opens in new tab), Galaxy S10 Plus (opens in new tab), Galaxy S20 Plus (opens in new tab), Galaxy S20 (opens in new tab) and Galaxy A20 were America's favorite camera phones over the past year, with ASCI scores ranging from 85 to 83. 

There were five camera phone models that managed to grab an ACSI score of 82, including the Samsung Galaxy S10 (opens in new tab) and Apple's iPhone 11 Pro (opens in new tab), iPhone 11 Pro Max (opens in new tab), iPhone X and iPhone XS Max. 

It's uncertain whether any of Samsung's 2021 models, such as the Samsung Galaxy S21, will impress consumers in the same way that the 2020 handsets did. However, it's already proved to be a popular model. We'll also be interested to see whether the iPhone 12 family will manage to bump Apple's ASCI score back up in 2022 – but we'll have to wait until next year's study to find out!

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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine (opens in new tab) and  Digital Photographer (opens in new tab). Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.