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Is this the most beautiful camera in the world? Behold the Leica M10-P SC Asset

Is this the most beautiful camera in the world? Behold the Leica M10-P SC Asset
(Image credit: Leica / News Plus)

Leica has just released what might be the most beautiful camera camera in the world: the ultra-limited edition Leica M10-P SC Asset, which is finished in pure sandblasted brass.

The camera comes with what is undoubtedly the most beautiful kit lens in the world, the Leica Summilux-M 50mm f/1.4 ASPH lens, which also comes in a stunning brass finish with a vintage round lens hood. 

Just like the brass beauties of old, the body and lens will discolor and age over time, ensuring that every single Leica M10-P SC Asset becomes a completely unique, one-of-a-kind camera.

"Every single Leica M10-P SC Asset" doesn't amount to very many, though; there are only 30 of these cameras being produced – and they're only available from Leica's Thailand outlets.

That's because this project is a collaboration between Leica and high-end Thai real estate company, SC Asset. Its CEO, Natthaphong Khunakornwong, is a lifelong camera collector, and according to News Plus he invited Leica Thailand head Danai Sorakraikitikul (whose family owns Prada Jewelry) to work together. 

The Leica M10-P SC Asset and "kit lens" Leica Summilux-M 50mm f/1.4 ASPH lens, both in sandblasted brass

The Leica M10-P SC Asset and "kit lens" Leica Summilux-M 50mm f/1.4 ASPH lens, both in sandblasted brass

(Image credit: Leica / News Plus)

Beneath all the gloss, this is the same Leica M10-P body with a 24-megapixel full-frame sensor, 3-inch touchscreen with 1.04 million dots, ISO100-50,000 range and 5 frames per second burst mode – but slightly subpar JPGs and no video capability. 

It does, however, feature "the quietest shutter of any M Camera ever", possibly because you'll be left speechless at how much money you've just spent. 

Actually, snarkiness aside, that might not be true – there doesn't seem to be a price listed for the Leica M10-P SC Asset anywhere. Possibly because if you have to ask, you can't afford it. 

If any of our readers happen to be passing a Leica Store on their next trip to Bangkok, please do pop in and let us know how many kidneys we need to sell. 

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