Is this the most beautiful camera in the world? Behold the Leica M10-P SC Asset

Is this the most beautiful camera in the world? Behold the Leica M10-P SC Asset
(Image credit: Leica / News Plus)

Leica has just released what might be the most beautiful camera camera in the world: the ultra-limited edition Leica M10-P SC Asset, which is finished in pure sandblasted brass.

The camera comes with what is undoubtedly the most beautiful kit lens in the world, the Leica Summilux-M 50mm f/1.4 ASPH lens, which also comes in a stunning brass finish with a vintage round lens hood. 

Just like the brass beauties of old, the body and lens will discolor and age over time, ensuring that every single Leica M10-P SC Asset becomes a completely unique, one-of-a-kind camera.

"Every single Leica M10-P SC Asset" doesn't amount to very many, though; there are only 30 of these cameras being produced – and they're only available from Leica's Thailand outlets.

That's because this project is a collaboration between Leica and high-end Thai real estate company, SC Asset. Its CEO, Natthaphong Khunakornwong, is a lifelong camera collector, and according to News Plus he invited Leica Thailand head Danai Sorakraikitikul (whose family owns Prada Jewelry) to work together. 

The Leica M10-P SC Asset and "kit lens" Leica Summilux-M 50mm f/1.4 ASPH lens, both in sandblasted brass

The Leica M10-P SC Asset and "kit lens" Leica Summilux-M 50mm f/1.4 ASPH lens, both in sandblasted brass (Image credit: Leica / News Plus)

Beneath all the gloss, this is the same Leica M10-P body with a 24-megapixel full-frame sensor, 3-inch touchscreen with 1.04 million dots, ISO100-50,000 range and 5 frames per second burst mode – but slightly subpar JPGs and no video capability. 

It does, however, feature "the quietest shutter of any M Camera ever", possibly because you'll be left speechless at how much money you've just spent. 

Actually, snarkiness aside, that might not be true – there doesn't seem to be a price listed for the Leica M10-P SC Asset anywhere. Possibly because if you have to ask, you can't afford it. 

If any of our readers happen to be passing a Leica Store on their next trip to Bangkok, please do pop in and let us know how many kidneys we need to sell. 

Read more: 

The 10 best Leica cameras in 2019
I can’t stand losing $14,995… even if it is on an Andy Summers Leica M Monochrom
Nikon, Leica and Olympus pull out of Photokina 2020

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.