Is the Nikon Z90 an actual thing, or just wishful thinking?

Nikon Z90 mockup
(Image credit: Nikon)

The Nikon Z90 is a camera that has been, and is being, talked about to a staggering degree – certainly for a camera that doesn't actually exist yet. 

Interchangeably described as a replacement for the Nikon D500 and as a "baby Nikon Z9" (which is actually what the manufacturer labeled the Nikon Z8), the Nikon Z90 is claimed to be a 33MP DX (APS-C) body that takes aim at the Canon EOS R7.  

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.