Fujifilm X-S10 mirrorless camera drops to its best-ever price – save £250!

Fujifilm X-S10 deal
(Image credit: Fujifilm X-S10)

We have just spotted that the Fujifilm X-S10 has dropped to its lowest ever price - beating the deals we saw over Black Friday. On sale at Wex, it will cost you £1,149 - once you have claimed your £100 cashback from Fujifilm.

The Fujifilm X-S10 may not be the most recent APS-C mirrorless camera in the X series - and has recently been upgraded with the arrival of the Fujifilm X-S20. However, it has been one of our favorite models since its launch in 2020 - and now is an absolute bargain thanks to the price reduction and cashback, which will save you £250. Fujifilm's winter cashback ends on January 18 - and then you need to claim online by February 18.

Fujifilm X-S10 + XF 16-80mm| was £1,399 | now £1,149
Save £250 after cashback at Wex

Fujifilm X-S10 + XF 16-80mm| was £1,399 | now £1,149
Save £250 after cashback at Wex
The X-S10 is still a remarkable camera – despite being classed as enthusiast-level, there's nothing 'amateur' about it. An intuitive design, sturdy build, and features normally found on high-end cameras makes this little shooter practically drool-worthy. It is not the most recent model - but that's what makes this a bargain!

The X-S10, when it launched, was a completely new category of cameras for Fujifilm, with a more intuitive control layout, thanks to the traditional mode dial on the top panel. It's got a much deeper handgrip than other X-series cameras, and is still smaller than the Fujifilm X-T4. Within that small body is also an in-body image stabilization system that offers up to six stops of compensation for camera shake.

This APS-C format camera has 26 megapixels on tap, and a phase-detect AF system with Tracking AF for moving subjects and Face/Eye AF. And, of course, it can shoot 4K video, but at up 30fps (instead of 60fps you'll get on flagship models), with limitations on clip lengths. That said, this isn't a professional-level shooter, so there's plenty here for many enthusiasts and hobbyists, including a whopping 20fps burst speed when using the camera's electronic shutter (8fps using its mechanical shutter).

Sacrifices have been made to make it affordable, but not where it truly matters. There's a single card slot, a slightly lower resolution viewfinder as compared to the X-T4, say, and no weather-proofing. 

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Sharmishta Sarkar
Managing Editor (APAC)

In addition to looking after they day-to-day functioning of Digital Camera World in Australia, Sharmishta is the Managing Editor (APAC) for TechRadar as well, and helps produce two of Future's photography print magazines Down Under. Her passion for photography started when she was wandering the wilds of India studying monkeys (yes, life took a sharp turn somewhere along the way) and is entirely self-taught. That puts her in the unique position of understanding what a beginner or enthusiast is looking for in a camera or lens, and writes to help those like her on their path to developing their skills or finding the best gear. While she experiments with quite a few genres of photography, her main area of interest is nature photography – wildlife, landscapes and macro. She still prefers an optical viewfinder but is utterly fascinated with what mirrorless technology has been able to achieve. 


With an ear to the ground in the Asia-Pacific territory, she is constantly on top of camera news and breaking developments in the Australian region, in addition to sourcing local deals during big retail events like Amazon Prime Day and Black Friday / Cyber Monday. 


She’s also a skilled stargazer, always eager to share astrophotography tips such as photographing the blood moon without even using a tripod!