We have just spotted that the Fujifilm X-S10 has dropped to its lowest ever price - beating the deals we saw over Black Friday. On sale at Wex, it will cost you £1,149 - once you have claimed your £100 cashback from Fujifilm.
The Fujifilm X-S10 may not be the most recent APS-C mirrorless camera in the X series - and has recently been upgraded with the arrival of the Fujifilm X-S20. However, it has been one of our favorite models since its launch in 2020 - and now is an absolute bargain thanks to the price reduction and cashback, which will save you £250. Fujifilm's winter cashback ends on January 18 - and then you need to claim online by February 18.
The X-S10, when it launched, was a completely new category of cameras for Fujifilm, with a more intuitive control layout, thanks to the traditional mode dial on the top panel. It's got a much deeper handgrip than other X-series cameras, and is still smaller than the Fujifilm X-T4. Within that small body is also an in-body image stabilization system that offers up to six stops of compensation for camera shake.
This APS-C format camera has 26 megapixels on tap, and a phase-detect AF system with Tracking AF for moving subjects and Face/Eye AF. And, of course, it can shoot 4K video, but at up 30fps (instead of 60fps you'll get on flagship models), with limitations on clip lengths. That said, this isn't a professional-level shooter, so there's plenty here for many enthusiasts and hobbyists, including a whopping 20fps burst speed when using the camera's electronic shutter (8fps using its mechanical shutter).
Sacrifices have been made to make it affordable, but not where it truly matters. There's a single card slot, a slightly lower resolution viewfinder as compared to the X-T4, say, and no weather-proofing.
