Does the future of Sony cameras lie in smartphones?

Does the future of Sony cameras lie in smartphones?
(Image credit: Sony)

Sony cameras are a formidable force in the camera market, coming second only to Canon with their market share – and rapidly rising. Sony have released incredibly exciting cameras over the years, including some Sony Alpha camera technology that has been far before its time. However, with the camera market in a steady state of decline, many eyes are on Sony to see how it maneuvers this interesting time.

Sony Electronics President and CEO Shigeki Ishizuka and Representative Director and Vice President and COO Ichiro Takagi recently gave an interview to Business Inside Japan regarding the future direction of Sony.

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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.