Canon sold 44% more cameras than Sony last year

Nikkei Shimbun Inspection World Share data, as of September 2023
(Image credit: Nikkei Shimbun)

Canon is the undisputed king of the camera market, with an indomitable share of 46.5% – and it sold 43.9% more cameras than Sony, which sits in a distant second place with 26.1% market share.

That's according to the annual Inspection World Share data report from Nikkei Shimbun, a Japanese daily business paper (by way of Digital Camera Info), and to see that Canon owns almost half the camera market is a pretty incredible stat.

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Camera market share 2022 (updated September 2023)
ManufacturerUnits soldMarket share
Canon3.35 million46.5%
Sony1.88 million26.1%
Nikon840,00011.7%
Fujifilm420,0005.8%
Panasonic300,0004.2%
OM Digital250,0003.5%
Ricoh Imaging60,0000.8%

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James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.