Canon sold 44% more cameras than Sony last year

Nikkei Shimbun Inspection World Share data, as of September 2023
(Image credit: Nikkei Shimbun)

Canon is the undisputed king of the camera market, with an indomitable share of 46.5% – and it sold 43.9% more cameras than Sony, which sits in a distant second place with 26.1% market share.

That's according to the annual Inspection World Share data report from Nikkei Shimbun, a Japanese daily business paper (by way of Digital Camera Info), and to see that Canon owns almost half the camera market is a pretty incredible stat.

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Camera market share 2022 (updated September 2023)
ManufacturerUnits soldMarket share
Canon3.35 million46.5%
Sony1.88 million26.1%
OM Digital250,0003.5%
Ricoh Imaging60,0000.8%

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.