Canon puts industry on notice, promises "lenses that no one can imagine yet"

Rear view of a photographer holding the Canon RF 24-105mm f/2.8L IS USM Z lens attached to a Canon EOS R5
(Image credit: Canon)

The Canon RF lens mount has already delivered some unprecedented lenses, but apparently we ain't seen nothing yet; according to a Canon executive, the company is working on "lenses with specifications that have never been seen before and that no one can imagine yet". 

Bold words, but not without precedent. Ever since the format launched, the best Canon RF lenses have included prestige "halo" optics that were simply not possible on any other lens mount. 

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James Artaius
Editor

James has 22 years experience as a journalist, serving as editor of Digital Camera World for 6 of them. He started working in the photography industry in 2014, product testing and shooting ad campaigns for Olympus, as well as clients like Aston Martin Racing, Elinchrom and L'Oréal. An Olympus / OM System, Canon and Hasselblad shooter, he has a wealth of knowledge on cameras of all makes – and he loves instant cameras, too.