Canon EOS R: “We’re going to bring out things you just haven’t seen before”

Canon EOS R: “We’re going to bring out things you just haven’t seen before”
(Image credit: Canon)

In a recent conversation with Canon, it became clear that a previously understated commitment to unusual, boutique lenses is very much the focus of the EOS R system going forward, with the manufacturer telling us that, "we’re going to be bringing out these things that you just haven’t seen before."

Ever since Canon announced its full-frame mirrorless system, the company has spoken at length about the brave new world that the wider-throated, shallower flange-distance Canon EOS R offers. And with the launch of its 85mm Defocus Smoothing optic, we finally understand what the manufacturer means.

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James Artaius

The editor of Digital Camera World, James has 21 years experience as a journalist and started working in the photographic industry in 2014 (as an assistant to Damian McGillicuddy, who succeeded David Bailey as Principal Photographer for Olympus). In this time he shot for clients like Aston Martin Racing, Elinchrom and L'Oréal, in addition to shooting campaigns and product testing for Olympus, and providing training for professionals. This has led him to being a go-to expert for camera and lens reviews, photo and lighting tutorials, as well as industry news, rumors and analysis for publications like Digital Camera MagazinePhotoPlus: The Canon MagazineN-Photo: The Nikon MagazineDigital Photographer and Professional Imagemaker, as well as hosting workshops and talks at The Photography Show. He also serves as a judge for the Red Bull Illume Photo Contest. An Olympus and Canon shooter, he has a wealth of knowledge on cameras of all makes – and a fondness for vintage lenses and instant cameras.