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Amazon Prime Day 2021 dates confirmed! Camera deals kick off from 21-22 June

Amazon Prime Day 2021
(Image credit: Amazon)

Amazon has officially announced that Amazon Prime Day 2021 will be from 21 June to 22 June, which means we've all got an exciting sales bonanza to look forward to at the end of the month. 

This 48-hour marathon of Prime Day camera deals will begin on Monday 21 June, kicking off with a series of discounts on a wide variety of photographic products, including cameras, lenses, tripods, filters and more. You'll also find some of the best laptops, best camera phones and best tablets on sale too. 

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Amazon Prime Day always brings big discounts on Amazon's own products, including Echo, Kindle and Fire TV – so make sure to keep a keen eye out for a spectacular deal on these tech products.

With consumers having to wait until November for Black Friday, Amazon Prime Day is the perfect way to get the shiny new camera product you've been eyeing up for a great discount. However, remember that Prime Day 2021 will only be open to Amazon Prime members, so make sure to sign up for a membership if you haven't already. 

Amazon Prime Day 2021 date and time

The Amazon Prime Day 2021 deals will go live at midnight on Monday 21 June (3AM EDT/ midnight PDT in the US, midnight BST in the UK and midnight AEST in Australia). 

The Prime Day 2021 event will last for 48 hours in each region, finishing on Tuesday 22 June at midnight local time. However, not all of the deals will be live at the same time, with some only going live a few hours before Prime Day ends.

In fact, we often find that the best deals can sell out within a matter of minutes – especially when you get a particularly good Amazon Lightning deal. This means that if you spy a good deal, it's definitely worth picking it up as soon as possible before it sells out. 

How to make the most of Amazon Prime Day

If you're not an Amazon Prime member, you might be disappointed to learn that you won't be able to access the Prime Day event. However, you don't need to shell out for a monthly membership in order to make the most of the sales festivities. 

Instead, why not sign up for a 30-day free trial in order to take advantage of the discounts – and then simply cancel the membership when Prime Day is over. If you sign up now, you'll be well within the cancellation period once Prime Day has finished. 

Amazon Prime membership | 30-day free trial

Amazon Prime membership | 30-day free trial
An Amazon Prime membership is vital if you want to take part in Amazon Prime Day 2021 – but you can take advantage of the 30-day free trial to get around paying any extra fees! Just make sure to cancel before the trial period ends.

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Louise Carey

With over a decade of photographic experience, Louise arms Digital Camera World with a wealth of knowledge on photographic technique and know-how – something at which she is so adept that she's delivered workshops for the likes of ITV and Sue Ryder. Louise also brings years of experience as both a web and print journalist, having served as features editor for Practical Photography magazine and contributing photography tutorials and camera analysis to titles including Digital Camera Magazine and  Digital Photographer. Louise currently shoots with the Fujifilm X-T200 and the Nikon D800, capturing self-portraits and still life images, and is DCW's ecommerce editor, meaning that she knows good camera, lens and laptop deals when she sees them.