Hang on a minute – is Nikon suddenly cool again?

Nikon Zf
Cameras like the Nikon Z fc and Z f (pictured) have certainly raised Nikon’s cool factor. (Image credit: Nikon)

If you’re of a certain age, there’s a good chance you spent your formative photography years lusting after a Nikon. After all, Nikon was the it camera brand for decades. Its gorgeous SLRs were ahead of their time and captured the hearts and minds of millions. It even landed on the Moon. And when digital rocked the industry, Nikon acted decisively, beating its peers to the punch by launching the now-legendary D1. 

This trend continued well into the noughties. Remember hit crime procedural CSI? The whole forensic crew and their mothers were packing the best Nikon cameras. And so, for that matter, was everyone else. Owning a digital compact camera was like owning a watch: everyone had one. How else could you photograph your tipsy friends sipping WKD, while listening to Scooter in Ibiza?

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Mike Harris
Technique Editor

Mike is Deputy Editor for N-Photo: The Nikon Magazine, and brings with him over 10 years experience writing both freelance and for some of the biggest specialist publications. Prior to joining N-Photo Mike was the production editor for the content marketing team of Wex Photo Video, the UK’s largest online specialist photographic retailer, where he sharpened his skills in both the stills and videography spheres.  

While he’s an avid motorsport photographer, his skills extend to every genre of photography – making him one of Digital Camera World’s top tutors for techniques on cameras, lenses, tripods, filters and other imaging equipment, as well as sharing his expertise on shooting everything from portraits and landscapes to abstracts and architecture to wildlife and, yes, fast things going around race tracks.